Millward Brown Launches Global Automotive Practice

    NAPERVILLE, Ill.--Oct. 1, 2002--Millward Brown, a member of The Kantar Group, WPP's Information and Consultancy arm, today announced the global launch of Millward Brown Automotive.
    This new initiative will harness many of Kantar's automotive research capabilities, including the advanced product research capabilities of Goldfarb Consultants, which recently merged with Millward Brown.
    For the first time, automotive marketers will have a single source for research throughout the product life cycle, from strategy, early ideation and new product development, to product launch and in-market performance.
    Nick Findlay, a 25-year authority in the automotive industry, based in Millward Brown's Detroit office, will lead Millward Brown Automotive. Findlay will be supported by a number of other key executives, including Jerry Matella, also in Detroit, a career automotive researcher specializing in advanced product research; Dr. Stephen Popiel in Toronto, who will provide advanced analytic support to the team, and Clare Evans in the United Kingdom, who will lead the practice's European initiatives.
    Qualitative research will be provided by Millward Brown's extensive global qualitative network that was recently expanded through the addition of Greenfield Consulting Group in the United States.
    "Millward Brown's extensive experience in automotive product development, market segmentation and marketing communications as well as the global 33-country reach of the new entity, will be a powerful resource for automotive marketers," said Findlay.
    Bob Meyers, Group CEO of Millward Brown, said: "The Millward Brown Group is now uniquely positioned to provide comprehensive research and consulting services for the automotive industry worldwide. This realignment underscores our commitment to adding value through combining excellent research tools with industry expertise in the automotive market. This cumulative learning is unprecedented in the automotive sector."
    Millward Brown Automotive will maintain offices in Detroit, Los Angeles, Chicago (Naperville), Toronto and Warwick, United Kingdom, as well as in strategic automotive markets around the world.

    Millward Brown (www.millwardbrown.com) is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. Through the use of an integrated suite of validated research techniques -- both qualitative and quantitative -- Millward Brown helps clients build strong brands and services capable of delivering profitable future revenue stream. The company provides research-based consultancy on both traditional and e-brands, and for both local and multi-national clients. The organization has more than 61 offices in 33 countries and works regularly in more than 60. Millward Brown is part of The Kantar Group, the information and consultancy arm of WPP.

    Greenfield Consulting Group (www.greenfieldgroup.com), founded in 1983, is North America's leading qualitative marketing research firm, conducting focus groups and in-depth interviews for the FORTUNE 500 globally, across both consumer and business-to-business sectors. Greenfield is headquartered in Westport, Conn., and has satellite offices in the suburbs of Chicago, Ill., and Philadelphia, Pa.