PTI Media Networks Redefines the Power of Outdoor Advertising

Asset Caption: PTI's premier creation, the pumptopper, is a full color laminated billboard that is positioned on top of fuel pumps at eye level with the consumer.

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    Business Editors
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    FOLSOM, Calif.--Sept. 20, 2002--PTI Media Networks (PTI), www.ptimedia.com, is the nation's leading provider of outdoor service station and convenience store advertising. By delivering targeted messages to consumers in an extremely captive state: while they are in the marketplace/pumping gas, PTI has become an innovator in the outdoor media industry.
    PTI's premier creation, the PumpTopper, is a full color, laminated billboard that is positioned on top of fuel pumps at eye level with the consumer. This unique form of outdoor advertising provides direct access to the ever-growing population of on-the-go customers when they visit service stations. Its crisp focus stands out in today's over saturated and fragmented media market and communicates a singular, but powerful message.
    "The closer your message gets to the actual moment of purchase, the more powerful the influence," says Kathleen Ruddell, President/CEO of PTI Media Networks. "This is where the PumpTopper really stands out from other forms of media." PTI advertising can reach mass audiences or target specific demographic or psychographic segments by individual neighborhoods -- all with a high degree of accuracy.
    Today 96% of Americans travel as either a driver or passenger each week, averaging 302 miles in a vehicle every seven days. Service stations and convenience stores are destination stops for all motorists, and heavy drivers/commuters visit them more frequently. Strategically placed PumpTopper campaigns can effectively reach the highest concentration of these advertiser-coveted, mobile consumers.
    Since 1994, PTI's in-depth knowledge and understanding of consumer demographics has been present in the top 30 business markets in the United States. They have partnered with the world's largest advertising agencies including Ogilvy, J. Walter Thompson, and DDB San Francisco to create one-of-a-kind distribution and customized campaigns for their clients. PTI's clients include service station owners nationwide and direct clients including Nike, Taco Bell, Citibank, Allstate Insurance, STP and Ford Motor Company.
    Later this year, PTI will introduce "Outdoor TV," a revolutionary new form of out of home media that combines the benefits of traditional outdoor advertising with the excitement and power of television.

    Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.092002/bb4