Saturn Reveals Pricing For ION Sedan
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Saturn Prices ION to Attract Young Buyers
DETROIT, Mich. - The Saturn ION sedan will come to market with a highly competitive $11,995 base manufacturer's suggested retail price (MSRP), including destination and freight charges. It will be offered in trim levels 1, 2 and 3, each with standard features listed below. Production of the all-new ION begins this month in Spring Hill, Tenn.
The ION is fun to drive, with segment-leading standard horsepower, sporty handling and innovative technology such as personal accents and a center-mounted instrument cluster.
Saturn released MSRP figures for its various ION models to retailers today. Base MSRP's (including transportation charge):
- ION 1 Manual $11,995
- ION 1 Automatic $12,895
- ION 2 Manual $13, 995
- Air conditioning, power locks and AM/FM stereo with CD standard
- ION 2 Automatic $14,895
- Air conditioning, power locks and AM/FM stereo with CD standard
- ION 3 Manual $15,495
- Air conditioning, power windows, power locks with RKE, power mirrors, cruise
control, 16" alloy wheels, and AM/FM stereo with CD/cassette standard
- Air conditioning, power windows, power locks with RKE, power mirrors, cruise
- ION 3 Automatic $16,395
- Air conditioning, power windows, power locks with RKE, power mirrors, cruise
control, 16" alloy wheels, and AM/FM stereo with CD/cassette standard
- Air conditioning, power windows, power locks with RKE, power mirrors, cruise
Popularly-equipped sedans will range from $14,225 to $16,475, depending on trim level. All MSRPs quoted above include the $485 destination and freight charges.
"The all-new ION is priced to provide customers a terrific value," said Jill Lajdziak, Saturn vice president of sales, service and marketing. "Reaction among the youth market has been very positive and we feel that the pricing strategy will help increase consideration by this very important part of the automotive market."
The ION Quad Coupe, with first-in-segment dual rear access doors (RAD), will begin production in the first part of 2003. Pricing for the ION Quad Coupe will be announced at a later date.
Saturn leads the automotive industry in customer and sales satisfaction. Recently, Saturn captured the No. 1 position in J.D. Power and Associates Customer Service Index and Sales Satisfaction Index - the first non-luxury brand to capture the top position for both in the same year.
"This is a transitional year for Saturn," said Lajdziak. "With an all-new showroom of great products including VUE, the redesigned L-Series, all-new ION and an industry-leading retail experience, the opportunity for growth is now."
Saturn is a subsidiary of General Motors. GM , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. More information on Saturn can be found at www.saturn.com.