Pickups Plus and Swiss Caps Sign Strategic Alliance

    CINCINNATI--Sept. 17, 2002--Pickups Plus, Inc. (OTCBB:PUPS), a leading retailer and national franchiser in the $30 billion truck and SUV aftermarket accessories industry, announced today the execution of a distribution agreement with Swiss Caps, a leading manufacturer of quality caps and lids for the pickup truck industry located in Patriot, In.
    After a long and successful business relationship in the Midwest, Swiss Caps has named Pickups Plus it's exclusive distributor in the Southeastern states. The distribution agreement gives Pickups Plus the exclusive rights to market and distribute Swiss Caps' products throughout Georgia, North Carolina, South Carolina, Alabama, Florida, Mississippi, and Louisiana. Distribution will be handled from Pickups Plus' new distribution center, which will be located in Alpharetta, Georgia.
    Gary Hoyle stated "This agreement is another dynamic step forward for Pickups Plus and is a win-win situation for both Swiss Caps and Pickups Plus. We are excited about the opportunity and look forward to continued expansion in the Southeast."

    About Pickups Plus

    Pickups Plus is a leading national operator and franchiser of retail stores dedicated to the sale and installation of quality aftermarket accessories for pickup trucks and SUV's. Pickups Plus currently operates four corporate retail stores and has another eight franchise stores throughout seven states. After several years of extensive development and testing of its franchise system, the Company is starting a nationwide expansion in corporate, franchise and dealer locations to become the first national chain in the growing, but highly fragmented industry.
    Safe Harbor Statement: Except for historical information contained herein, the statements made in this press release are forward-looking and are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, Section 21E of the Securities Act of 1934 and the Private Securities Litigation Act of 1995. Forward-looking statements involve known risk and uncertainties, which may cause the Company's actual results in the future to differ materially from forecasted results.