TDK Mediactive Appoints Dan Kletzky Executive Vice President of Business Development; Veteran Licensing Executive Joins TDK Team

    WESTLAKE VILLAGE, Calif.--Sept. 16, 2002--TDK Mediactive Inc. (OTC:TDKM), a global publisher of entertainment software, today announced the hiring of Dan Kletzky to the newly created position of Executive Vice President of Business Development. With well over 20 years of experience, the veteran licensing executive will report directly to Vincent Bitetti, the company's chief executive officer.
    "We're very pleased to welcome Dan to the TDK Mediactive team," said Vincent Bitetti, chief executive officer of TDK Mediactive. "It isn't every day you have the opportunity to acquire someone with his wealth of expertise and experience. Dan will be instrumental in managing business development, business affairs and licensing to strengthen TDK Mediactive's existing portfolio, and consummate business deals to fuel TDK's growth in anticipation of the explosion of mass consumer reach in 2003 and 2004."
    Previous to joining TDK Mediactive, Kletzky founded Entertainment Licensing Associates in 1991, an independent licensing agency and production company dedicated to the merchandising and licensing of various products and services, as well as the production of television and motion picture projects based upon new and existing entertainment properties. Clients included Capcom Co, Ltd. ("Street Fighter," "Resident Evil"), Square Soft ("Final Fantasy"), and Edward R. Pressman Film Corporation ("The Crow"), among others. This came after spending 10 plus years in various senior level management positions at Warner Bros. Consumer Products Division, where he was a key player in the merchandising programs for such well known properties as Looney Tunes, DC Comics, "Dukes of Hazzard," Major League Baseball, The National Football League Players' Association, Aaron Spelling Productions ("Dynasty"), and others. Prior to Warner Bros., Kletzky was a practicing attorney in New York City.

    About TDK Mediactive, Inc.

    Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., and others.
    TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

    This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.