SEMA Show Seminars

WITH 46 CHOICES, SEMA ATTENDEES WILL FIND SEMINARS TO FIT NEEDS
 
DIAMOND BAR, Calif. (Sept. 5, 2002) - SEMA, the Specialty Equipment Market
Association, will offer a full schedule of 46 seminars to SEMA Show
attendees, from Monday, Nov. 4, through Thursday, Nov. 7. SEMA's education
program runs concurrently with the SEMA Show, set for Tuesday, Nov. 5,
through Friday, Nov. 8, at the Las Vegas Convention Center (LVCC).
"Our seminar program at the Show is geared to help attendees succeed and
prosper," said Dr. Ken Pyle, SEMA director of educational services. "We
asked SEMA members what they wanted. They told us they want to learn more
about basic business skills and strategies, so we will be teaching
marketing, personnel, finance and international business opportunities, to
name a few topics." Pyle said that more than 2,200 people attended one or
more SEMA seminars at the 2001 SEMA Show.
The program begins Monday with a luncheon and keynote address by the
President and CEO of the Chrysler Group Dieter Zetsche and Executive VP,
Sales, Marketing and Service of the Chrysler Group Jim Schroer speaking
about "Today's Chrysler Group: The Industry's Speed Shop." The luncheon
begins at 12:30 p.m. at the LVCC. The Chrysler Group is the featured
Original Equipment Manufacturer of the 2002 SEMA Show.
SEMA is working with the Mobile Electronics Retailers Association (MERA) to
provide five seminars in a program to benefit both industries. Pyle said,
"These seminars will help both SEMA and MERA members. SEMA members will
learn about mobile electronics business opportunities, and MERA members will
learn about automotive product opportunities."
"Tires at Two," nine seminars sponsored by Goodyear Tire & Rubber Co., will
cover a broad range of issues affecting the tire industry. Each day, Tuesday
through Thursday at 2 p.m., experts will address topics such as legislation,
insurance, marketing trends and selling with integrity.
Tickets for the keynote luncheon on Monday are $25, and may be purchased
online at www.semashow.com <http://www.semashow.com/>  or by calling SEMA,
at 909/396-0289. There is no charge to registered SEMA Show attendees for
seminars or technical workshops. 
There are more than a dozen technical workshops scheduled during the SEMA
Show. These programs will offer in-depth technical explanations on new
products and new carmaker components.
A complete list of seminars, locations and other SEMA Show activities is
available at www.semashow.com <http://www.semashow.com/> . More information
about SEMA's educational programs and scholarships is available from Pyle at
kenp@sema.org <mailto:kenp@sema.org> , or 909/396-0289, ext. 125.
Hours for the 2002 SEMA Show are 9 a.m. to 5 p.m. Tuesday through Thursday,
and 9 a.m. to 4 p.m. Friday.
This year's SEMA Show will be organized into ten sections for the
convenience of buyers. The sections are named: International Tire Expo;
Mobile Electronics & Technology; Racing & Performance; Restoration
Marketplace; Restyling & Accessories Center; Street Rod Alley; Trucks, SUVs,
Truck Caps & Accessories; Wheels & Performance Tires; (the all-new)
Performance Marine Pavilion; and General. Icons for each of the sections
will help direct buyers and exhibiting personnel through the Show.
More information about the 2002 SEMA Show is available at www.semashow.com
<http://www.semashow.com/>  or by contacting ConvExx, Show Management, at
info@convexx.com <mailto:info@convexx.com> , or 702/450-7662. SEMA staff may
be reached at 909/396-0289.
SEMA represents the $26 billion specialty automotive industry. The trade
association has approximately 4,500 member companies. It is the
authoritative source of research data, trends and market growth information
for automakers and the specialty auto products industry. The industry
provides appearance, performance, comfort, convenience and technology
products for passenger cars, minivans, trucks, SUVs and recreational
vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr.,
Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org
<http://www.sema.org/>  or www.enjoythedrive.com
<http://www.enjoythedrive.com/> .
# # #
 
 
2002 SEMA Show Seminar Schedule
 
Seminar title, day, date, starting time, ending time:
Business Accounting for Non-Financial Managers, Monday, Nov. 4, 9:00 AM,
10:15 AM
 
Marketing is Not a Department! It's Your Business!, Monday, Nov. 4, 9:00 AM,
10:15 AM
 
Mastering the Art of Networking, Monday, Nov. 4, 9:00 AM, 10:15 AM
 
Growing Your Profits by Developing Your Own Brand, Monday, Nov. 4, 9:00 AM,
10:15 AM
 
Sponsored by Mobile Electronics Retailers Association (MERA), How to Get
Into the Mobile Electronics Business, Monday, Nov. 4, 9:00 AM, 10:15 AM
 
Pricing Strategies for Profits Plus, Monday, Nov. 4, 10:30 AM, 11:45 AM
 
Developing Customer Relations, Monday, Nov. 4, 10:30 AM, 11:45 AM
 
How to Build Repeat and Referral Business, Monday, Nov. 4, 10:30 AM, 11:45
AM
 
Let's Do It Together: Community and Competitors Cross-Promotions, Monday,
Nov. 4, 10:30 AM, 11:45 AM
 
How Training Can Increase Your Bottom Line, Monday, Nov. 4, 10:30 AM, 11:45
AM
 
SEMA Education Week Luncheon and Keynote Address "Today's Chrysler Group:
The Industry's Speed Shop", Monday, Nov. 4, 12:30 PM, N/A
 
Cash Flow - Show Me the Money, Monday, Nov. 4, 2:00 PM, 3:15 PM
 
Mastering the Art of Networking, Monday, Nov. 4, 2:00 PM, 3:15 PM
 
How to Compete When You Can't Compete on Price?  Value!, Monday, Nov. 4,
2:00 PM, 3:15 PM
 
Bridge the Boomer-Xer Gap: Working with Different Generations, Monday, Nov.
4, 2:00 PM, 3:15 PM
 
Point of Purchase Materials and Marketing: How to Effectively Spend in a
Tight Economy, Monday, Nov. 4, 2:00 PM, 3:15 PM
 
Are Increased Average Tickets In the Cards for You?, Tuesday, Nov. 5, 2:00
PM, 3:15 PM
 
The Impact of Federal Land Management Policies on the Off-Road Recreation
Industry, Tuesday, Nov. 5, 2:00 PM, 3:15 PM
 
"Tires at Two" (Sponsored by GOODYEAR), Improving Retail Tire Store Bottom
Line Profits, Tuesday, Nov. 5, 2:00 PM, 3:30 PM
 
"Tires at Two" (Sponsored by GOODYEAR), Smart Retailing for the Tire and
Automotive Store, Tuesday, Nov. 5, 2:00 PM, 3:30 PM
 
"Tires at Two" Sponsored by GOODYEAR), Successful Tire Dealers Share Their
Secrets, Tuesday, Nov. 5, 2:00 PM, 3:30 PM
 
"Tires at Two" (Sponsored by GOODYEAR), The TREAD Act: A Government Update,
Tuesday, Nov. 5, 2:00 PM, 3:00 PM
 
Sponsored by Mobile Electronics Retailers Association (MERA), The
Integration of Aftermarket Mobile Electronics with OEM Systems (Level 1),
Wednesday, Nov. 6, 8:00 AM, 9:15 AM
 
Sponsored by Mobile Electronics Retailers Association (MERA), How to Close
the Sale and Add-On to the Invoice at the Same Time, Wednesday, Nov. 6, 8:00
AM, 9:15 AM
 
Small Businesses Don't Die, They Inadvertently Commit Suicide, Wednesday,
Nov. 6, 8:00 AM, 9:15 AM
 
Getting Your Press Releases Noticed, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
 
Turbocharging: What's the Advantage?, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
 
Streetwise Marketing, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
 
42 Volt Technology, Wednesday, Nov. 6, 8:00 AM, 9:15 AM
 
Getting the Most from Your Yellow Pages Advertising, Wednesday, Nov. 6, 8:00
AM, 9:15 AM
 
Europe: Secrets to Success in the Western Europe Accessories and Performance
Market, Wednesday, Nov. 6, 9:30 AM, 10:45 AM
 
Vehicle Accessorizing: The Fast Track to Increasing Dealership
Profitability, Wednesday, Nov. 6, 2:00 PM, 3:15 PM
 
Tires at Two" (Sponsored by GOODYEAR), Retail Tire Advertising: A Common
Sense Approach, Wednesday, Nov. 6, 2:00 PM, 3:30 PM
 
"Tires at Two" Sponsored by GOODYEAR), Successful Tire Dealers Share Their
Secrets, Wednesday, Nov. 6, 2:00 PM, 3:30 PM
 
"Tires at Two" (Sponsored by GOODYEAR), Tires of the Future: The Impact on
Your Business, Wednesday, Nov. 6, 2:00 PM, 3:30 PM
 
Sponsored by Mobile Electronics Retailers Association (MERA), The
Integration of Aftermarket Mobile Electronics with OEM Systems, Thursday,
Nov. 7, 8:00 AM, 9:15 AM
 
Marketing and Training for the New Millennium, Thursday, Nov. 7, 8:00 AM,
9:15 AM
 
Marketing Pick-up and SUV Accessories to Women, Thursday, Nov. 7, 8:00 AM,
9:15 AM
 
Integrated Marketing Communications, Thursday, Nov. 7, 8:00 AM, 9:15 AM
 
OEM Niche Vehicles & Accessories: Opportunity or Threat?, Thursday, Nov. 7,
8:00 AM, 9:15 AM
 
Are Increased Average Tickets In the Cards for You? , Thursday, Nov. 7, 8:00
AM, 9:15 AM
 
Sports Compact Business Partnership Opportunities: Project Japan, Thursday,
Nov. 7, 8:00 AM, 9:15 AM
 
Sponsored by Mobile Electronics Retailers Association (MERA), Expanding Your
Product Mix, Thursday, Nov. 7, 8:00 AM, 9:15 AM 
 
The Specialty Equipment Market in Mexico: Opportunities and Challenges,
Thursday, Nov. 7, 9:30 AM, 10:45 AM
 
Sponsored by Mobile Electronics Retailers Association (MERA), Aftermarket &
Performance Parts for Profit and Growth, Thursday, Nov. 7, 2:00 PM, 3:15 PM
 
"Tires at Two" (Sponsored by GOODYEAR), Selling With Integrity - How to be a
True Professional, Thursday, Nov. 7, 2:00 PM, 3:30 PM
 
"Tires at Two" Sponsored by GOODYEAR), The Tire Industry's Insurance Market:
What You Need to Know for Your Business, Thursday, Nov. 7, 2:00 PM, 3:30 PM