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SEMASHOW.COM Provides Opportunity to "Plan Your Work" Before "Working Your Plan" in Las Vegas

FOR IMMEDIATE RELEASE
Media Contact:
Rosemarie Kitchin, rosemariek@sema.org
SEMA, 909/396-0289, ext. 104



SEMASHOW.COM PROVIDES OPPORTUNITY TO "PLAN YOUR WORK" BEFORE 
"WORKING YOUR PLAN" IN LAS VEGAS

DIAMOND BAR, Calif. (Sept. 3, 2002) - The SEMA Show's newly 
redesigned website, www.SEMAshow.com, has everything but 
tangible products and live people on it, according to Peter 
MacGillivray, SEMA vice president of sales and marketing.

"Our comprehensive site provides everything an exhibitor or 
an attendee needs to know before he or she gets to Las 
Vegas," said MacGillivray.

Exhibitor personnel can access pertinent dates and times, the 
floor plan, regulations, and update their own exhibit data. 
For the attendees, the Show website provides the opportunity 
to register online for $10 (discounted from $50) until 
Friday, Sept. 27, and a personal online briefcase which helps 
people plan their show itinerary and map their route through 
the four-day show. The Show's floor plan shows the locations 
of the approximately 1,400 exhibits in the newly expanded Las 
Vegas Convention Center. Information about travel and 
accommodations is available to all parties visiting the site.

SEMA, the Specialty Equipment Market Association, designed 
the site so that automotive aftermarket industry 
professionals could access the information from anywhere in 
the world at any time of the day or night to suit their 
personal needs, MacGillivray said. The website has a complete 
schedule of all events, including the nearly four-dozen 
educational programs scheduled around the SEMA Show hours.

www.SEMAshow.com also has some initial information about the 
2003 SEMA Show for exhibitors. The space selection for the 
2003 SEMA Show, scheduled for Tuesday, Nov. 4 through Friday, 
Nov. 7, will be held during the 2002 Show this November for 
those companies who have reserved 2003 space. Potential 
exhibitors can download the application for 2003 SEMA Show 
space, as well as the 2003 show regulations.

www.SEMAshow.com also links to other SEMA sites, including 
SEMA's consumer website, www.enjoythedrive.com

The 2002 SEMA Show will be held from Tuesday, Nov. 5 - 
Friday, Nov. 8, in the Las Vegas Convention Center. Show 
hours are 9 a.m. to 5 p.m. Tuesday through Thursday, and 9 
a.m. to 4 p.m. Friday. SEMA's Innovations Day is Monday, Nov. 
4, preceding the show.

This year's SEMA Show will be organized into ten sections for 
the convenience of buyers. The sections are named: 
International Tire Expo; Mobile Electronics & Technology; 
Racing & Performance; Restoration Marketplace; Restyling & 
Accessories Center; Street Rod Alley; Trucks, SUVs, Truck 
Caps & Accessories; Wheels & Performance Tires; (the all-new) 
Performance Marine Pavilion; and General. Icons for each of 
the sections will help direct buyers and exhibiting personnel 
through the Show.

More information about the 2002 SEMA Show is available at 
www.semashow.com or by contacting ConvExx, Show Management, 
at info@convexx.com, or 702/450-7662. SEMA staff may be 
reached at 909/396-0289.

SEMA represents the $26 billion specialty automotive 
industry. The trade association has approximately 4,500 
member companies. It is the authoritative source of research 
data, trends and market growth information for automakers and 
the specialty auto products industry. The industry provides 
appearance, performance, comfort, convenience and technology 
products for passenger cars, minivans, trucks, SUVs and 
recreational vehicles. For more information, contact SEMA at 
1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 
909/396-0289; or visit www.sema.org or www.enjoythedrive.com.

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