ARKONA Endorsed by the Independent Auto Dealers Association of Utah

    SALT LAKE CITY--Aug. 28, 2002--ARKONA Inc. (ARKN) and the Independent Auto Dealers Association of Utah (IADAU) announced the execution of an agreement which brings additional value to IADAU dealer members while solidifying ARKONA's strategy to become the market leader in providing information management systems to independent automobile dealers.
    The agreement provides attractive statewide pricing for dealers, strengthens the IADAU's position as the one stop resource center for independent automobile dealers in Utah, and makes ARKONA's dealer management system the exclusively endorsed Dealer Management Solution (DMS) of the IADAU.
    "Our dealers have continually asked for a state-of-the art, cost-effective and fully integrated solution that addresses the special needs of operating an independent dealership. Such a package is now available and at an affordable price," said Wayne Jones, CEO, IADAU.
    "With ARKONA, dealers now have access to the industry leading management tools they need and a solution that can accommodate growth should the dealer decide to expand to multiple locations or add a service component."
    "The IADAU's exclusive endorsement of ARKONA is a bold statement of its commitment to research and recommend the best products and services to its dealer members, as well as its confidence in ARKONA," said Alan Rudd, CEO, ARKONA.
    "This new alliance means independent dealers statewide will finally realize the benefits of a full-featured and integrated ASP information management platform that will keep pace with the most demanding growth curve."
    IADAU will act as a reference for prospective dealers in-state and nationwide. ARKONA and IADAU will jointly market the dealer solution at conferences, trade shows, road shows and at IADAU's education center.

    About IADAU

    The Independent Auto Dealers Association of Utah was formed in 1975 to serve the needs of the independent auto dealer in Utah. IADAU has over 25 years experience in providing services related to the industry such as lobby work, forms & promotional supplies, education, benefits packages and partnership building with state and federal agencies. For more information visit the IADAU Web site at www.iadau.org.

    About ARKONA Inc.

    Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System leads the market in technologically superior solutions for automotive dealers that fully integrate back office systems with a retail Web presence. ARKONA is one of the first automotive industry Application Service Providers (ASP).
    For more information, visit the ARKONA Web site at www.arkona.com.

    This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release.
    Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.