Priceline.com Announces End of Summer Rental Car Sale; Book a Featured Car Type From Selected Airport Locations and Save Up to 30%

    NORWALK, Conn.--Aug. 26, 2002--Priceline.com(R), the Name Your Own Price(sm) Internet service, today announced the start of a special "end of Summer" super sale on rental cars.
    Instead of priceline.com's usual savings of up to 20 percent, customers who take advantage of the super sale can save up to 30 percent by renting specific car types from selected airport locations.
    The priceline.com super sale is being conducted in cooperation with priceline.com's major-brand rental car partners. To get in on the savings, customers must reserve their cars by September 1st, and pick up the cars no later than September 15th. The sale is limited to the following car types - economy, compact, mid-size, standard and full-size - and does not apply to convertibles, SUVs and minivans.
    Sale prices apply to the following cities: Albany, Albuquerque, Austin, Baltimore, Baton Rouge, Boston, Buffalo, Burbank, Cincinnati, Cleveland, Dallas, Dayton, Grand Rapids, Greensboro, Hartford, Honolulu, Houston, Indianapolis, Kauai, Knoxville, Little Rock, Long Beach, Los Angeles, Manchester, Maui, Milwaukee, Minneapolis, Nashville, New Orleans, Norfolk, Oakland, Oklahoma City, Omaha, Ontario, Orange County, Palm Springs, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh Durham, Richmond, Rochester, Sacramento, San Antonio, San Diego, San Francisco, San Jose, Savannah, Seattle, Spokane, St. Louis, Syracuse, Washington (DC), White Plains, Wichita.
    Sale prices are for airport rentals only and do not apply to off-airport or one-way rentals. In addition to rental cars, priceline.com customers can also take advantage of the company's Name Your Own Price services for hotel rooms, vacation packages and airline tickets. Priceline.com also sells specially discounted cruises to destinations around the world.

    About Priceline.com

    Priceline.com offers products for sale in four categories: a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises; a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee; an automotive service that offers new cars; and a telecommunications service that offers long distance calling services. Priceline.com also owns the Internet domain names and trademarks of LowestFare.com, another Web-based travel site. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

    Information About Forward-Looking Statements

    This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, "may," "will," "should," "could," "expects," "does not currently expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "targets," or "continue," reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks or hostilities; adverse changes in the Company's relationships with airlines and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system; the effects of increased competition; systems-related failures and/or security breaches; the Company's ability to protect its intellectual property rights; losses by the Company and its licensees; final adjustments made in closing the quarter; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.