PRIMEDIA Forms Consumer Automotive Group

NEW YORK, Aug. 23 -- David Ferm, President of PRIMEDIA's Consumer Magazine and Media Group, the leading targeted media company , announced today the creation of the Primedia Consumer Automotive Group. The new unit brings together Motor Trend, Automobile, and Liberty Productions to create the premier auto information network for readers and advertisers. As part of the announcement, Lou Mohn, previously the president of the Motor Trend Group, has been named President of the new unit, and David Forgione, formerly the Publisher of Automobile Magazine, will become the Group Publisher of both Automobile and Motor Trend.

"The acquisition of EMAP last year provided PRIMEDIA with the opportunity to dominate the automotive marketplace," said Mr. Ferm. "We have made tremendous progress in the automotive marketplace and are exceeding our expectations at both books. By bringing these strong broad-reach titles, Motor Trend and Automobile under the same leadership, we believe that we can accelerate that growth, build on our success and provide advertisers with even more opportunities to reach consumers. PRIMEDIA has become the premier auto information network in the industry with unparalleled products and tremendous resources."

Other personnel changes include the naming of Steve Rousseau to the position of Advertising Director for the Automotive Group and Ralph Allora's appointment as Marketing Director for the Group.