BMW Announces Sponsorship of LRP Vintage Festival

WOODCLIFF LAKE, NJ, JULY 23, 2002ŠBMW of North America today announced they
will be the presenting sponsor of the 20th Annual Lime Rock Park Vintage
Festival taking place Labor Day weekend, August 30 through September 2,
2002.

This year, the Vintage Festival begins a new era under the direction of
Steve Earle, the President of General Racing Ltd. and founder of the world
renowned Monterey Historic Automobile Races.  Joining Steve in the
management team with Skip Barber is Murray Smith, founder of the Rockefeller
Center Concours d¹Elegance and an important figure in sponsorship
development and event promotion.

Special events at this years¹ Vintage Festival will include a tribute to Sam
Posey on the 35th anniversary of his record setting accomplishment as the
first driver to break the one-minute mark at Lime Rock and a special Trans
Am Race commemorating the 30th Anniversary of the 1972 Lime Rock Trans Am
Race.  A full field of significant Trans-Am cars will take part with race
winner George Follmer as guest of honor.

The four-day celebration includes the Sunday Concours in the Park, a Vintage
& Historic Car Show with a special group of elite cars and several celebrity
judges, the popular Show of Shelby¹s and a collector car auction of
investment grade cars, all on Sunday, Sept 1.  Racing for 8 vintage groups
begins with practice on Friday, Saturday qualifiers and the Monday races.  A
weekend-long eclectic swap meet of automotive memorabilia will also be
featured.

"Our dedication to producing the "Ultimate Driving Machine" has led us to
align ourselves with events that celebrate the joy of driving and the great
cars of the past which can provide that experience.  The combination of the
beauty of Lime Rock Park, the traditional excellence of the event and a new
management team whose philosophy we espouse, will guarantee that the Lime
Rock Park Vintage Festival will continue to set higher and higher standards
of excellence.  We are looking forward to sharing our heritage with the
thousands of enthusiasts who will attend the festival," said Tom Purves,
Chairman and CEO of BMW of North America, LLC.

The track and the promoter are equally excited about the prospect of
cooperation with BMW.  "Our partnership with BMW is a significant step for
the future growth and development of the Lime Rock Park Vintage Festival,"
said William McMinn, Lime Rock Park¹s Director of Sales and Marketing. "BMW
is the epitome of performance, class and prestige in the automotive
industry. Their association with the Vintage Festival will elevate the event
to another level. "BMW will be an active partner, and their astute knowledge
and real interest in the vintage and historic racing scene will bring
tremendous value to our fans and competitors through new exhibits, displays,
functions and inter-active contests. We are very excited about all the
possibilities that exist with BMW, and we look forward to working with them
to make the Vintage Festival an even better event."

For tickets to the Lime Rock Park Vintage Festival Presented by BMW call
1-800-RACE-LRP or visit www.limerock.com for the location of a Lime Rock
ticket outlet near you.