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Syncata Grows Automotive and Industrial Manufacturing Practice; Consultancy Adds Industry Experts to Staff

    EL SEGUNDO, Calif.--Aug. 20, 2002--Business consulting and systems integration firm Syncata Corp. (http://www.syncata.com), which specializes in helping automotive and industrial manufacturing companies improve operational performance and profitability, has appointed former EDS client sales director Shervin Talieh as director and former Donnelly Corporation operations manager Timothy Heyer as a subject matter expert of its automotive practice, effective immediately. Talieh will be based in Irvine; Heyer joins the firm's Detroit office.
    "Shervin has extensive experience leading teams of consultants and subject matter experts on major technology implementations for vehicle and equipment manufacturers," said Ujj Nath, Syncata's chief executive. "Over the past fifteen years, Timothy has developed specialized automotive and industrial manufacturing skills in areas of supply chain management, consulting, operations management, technology, and process improvement. These hires reinforce our commitment to meeting the needs of these particular industries," continued Nath.
    The new hires come as Syncata rolls out three new technology service offerings, all of which let companies take better advantage of information systems to operate more efficiently. Prospective clients can gain full access to detailed, comprehensive information on each of the new offerings at Syncata's Web site at http://www.syncata.com. Brief descriptions of the offerings are as follows:

-- 1. Syncata's TREAD Act compliance solution (http://www.syncata.com/TREAD), which makes it easier for original equipment manufacturers and suppliers to comply with new federal reporting mandates.
-- 2. Syncata's IMMUNE(SM) System (http://www.syncata.com/IMMUNE), which helps vehicle and equipment manufacturers analyze discrete data sets to predict part failures and prevent warranty fraud.
-- 3. Syncata's Service Parts Assessment and Re-engineering Strategies "SPARES(SM)" (http://www.syncata.com/SPARES), which helps service parts and aftermarket divisions improve supply chain planning, demand planning and forecasting, inventory management and deployment, procurement, and warehouse management and distribution.
-- 4. Syncata's Service Publication Engine for Electronic Delivery "SPEED(SM)" (http://www.syncata.com/content/speed.asp), which helps automakers use information technology systems to cost-effectively deliver service manuals, electrical manuals, owner manuals, technical bulletins, training materials and warranty labor information for all their models and makes to the automotive aftermarket services industry.

    About Syncata

    Founded in 1990, Syncata (http://www.syncata.com) helps automotive and industrial manufacturing companies improve operational performance and profitability. The firm designs processes and integrates systems that help solve specific problems within sales, finance, manufacturing, distribution and service operations. For over 12 years, Syncata has helped companies reduce order-to-delivery cycle time, improve part quality, minimize warranty fraud and increase the efficiency of vehicle finance mechanisms. Syncata's global services help companies reduce project cost and delivery time through offshore development, testing, maintenance and support. Syncata's expertise spans complex systems integration, optimization, integration platforms, .NET, standards-based technologies (XML, RosettaNet) and decision support systems.