Kraco Enterprises Selects Kenosia's DataAlchemy for Leadership in Aftermarket Automotive Supplies Category

    DANBURY, Conn.--Aug. 13, 2002--(www.bristol.com)- The Kenosia product group of Bristol Technology announced today that Kraco Enterprises, one of the largest manufacturers in the automotive aftermarket, will implement Kenosia's DataAlchemy to achieve leadership in category management. Kraco is the leading supplier of aftermarket, automotive floormats.
    The automotive aftermarket is aggressively embracing the principles of category management as reflected in the Automotive Aftermarket Industry Association's formation of a Category Management Committee with primary focus on enhancing data availability. Kenosia's rich and mature features for analyzing POS, consumer, and internal data will leverage Kraco into a leadership position among its competitors in this burgeoning new category management arena.
    "The automotive aftermarket is becoming much more analytically advanced and Kraco is intent on matching its long history of product and merchandizing innovation with advanced category management capability," says Larry Kraines, Chairman of the Board of Kraco. "Our investment in DataAlchemy, coupled with the leadership determination of our staff, will allow us to service our key accounts in new and profitable ways."
    "Kraco represents a further expansion into the automotive aftermarket for Kenosia solutions," says Kevin Blackwell, President of Bristol Technology and General Manager of Kenosia. "Our focus on the adaptability of our solutions to various tiered business models, on data availability and requirements, and on specific customer requirements will help us provide a best-of-class solution to Kraco's category management strategy."
    Kenosia solutions are currently driving successful sales and marketing programs at well-known companies such as Sara Lee, Diageo, P&G, Kodak, Heinz and General Mills. With the unique advantage of compatibility with virtually any source of retail or market data, Kenosia solutions are applicable to market and account-specific analysis in the pharmaceutical, consumer packaged goods, retail, hardware, automotive and media industries.

    About Kraco Enterprises

    Kraco Enterprises was founded in 1954 in Compton, California to provide products into the automotive aftermarket. Best known for its floormat products, today Kraco provides a full line of replacement floormats to major automotive and mass merchant retailers throughout North America. With entrepreneurial spirit and vision Kraco has become one of the largest manufacturing operations in the automotive aftermarket. Kraco's facility covers over 500,000 square feet, with over three million cubic feet of palletized high quality floormats ready to ship.

    About Bristol Technology

    The Kenosia product group of Bristol Technology offers leading enterprise software solutions to retail product manufacturers, retailers, and brokers. Kenosia's solutions include DataAlchemy and KnowledgeShare - industry standards for fact-based selling initiatives, including category management and trade funds analysis, that drive the top line by multiplying the return on information investment. For additional information about Kenosia, visit the Kenosia home page at www.kenosia.com.
    Bristol Technology is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical information. Bristol is headquartered in Danbury, CT and has offices in Amersfoort, The Netherlands and Bangalore, India. For additional information about Bristol Technology, visit Bristol's homepage at www.bristol.com.

    Copyright(c) 2002 Bristol Technology Inc., Kenosia and DataAlchemy are registered trademarks of Bristol Technology, Inc. All other trademarks are the property of their respective owners.