SEMA Show Directory: You Can Have it Both Ways

DIAMOND BAR, Calif. (Aug. 9, 2002) -- SEMA Show-goers will be able to have the key data from the approximately 1,400 exhibiting companies in 
two take-home formats this year, according to SEMA Vice President of Sales and Marketing Peter MacGillivray.

"We will provide our SEMA Show directory for this year on CD as well as in our traditional hard copy format," MacGillivray said. "We know that many 
of the buyers attending the SEMA Show prefer an on-screen directory for their year-round use. But there are many people who like to keep a printed 
copy handy."
	
The SEMA Show directory and CD will be available at no charge to registered show attendees at the show’s registration center, as well as in multiple 
locations throughout the Las Vegas Convention Center, where the SEMA Show is held. Attendees will be able to download show information to 
PDAs from kiosks throughout the show. There will also be a SEMA Show/AAPEX pocket guide.

This year the SEMA Show exhibits will be organized differently than in previous years. The show will contain ten sections, grouped by product 
category or by products for vehicle categories, to help the buyers work the show efficiently. Icons for each section will help direct attendees through 
the Show.
	
The 2002 SEMA Show will be held from Tuesday, Nov. 5, through Friday, Nov. 8, at the Las Vegas Convention Center, Las Vegas. Show hours will 
be 9 a.m. to 5 p.m. Tuesday through Thursday, and 9 a.m. to 4 p.m. Friday.
	
Complete details about the SEMA Show are available at www.semashow.com, or from SEMA, 909/396-0289.

SEMA, the Specialty Equipment Market Association, represents the $26 billion specialty automotive industry. The trade association has approximately 
4,500 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto 
products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, 
trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765-3914; call 
909/396-0289; or visit www.sema.org or www.enjoythedrive.com.