American Frontiers: A Public Lands Journey

August 7, 2002




FOR IMMEDIATE RELEASE





             HONDA THE OFFICIAL VEHICLE AND ENGINE SPONSOR FOR


                AMERICAN FRONTIERS, A PUBLIC LANDS JOURNEY


American Honda Motor Company is proud to announce its participation in an
unprecedented adventure called American Frontiers: A Public Lands Journey.
The project is a joint effort by the Public Lands Interpretive Association
(PLIA), with the backing of the Federal Government and the National
Geographic Society, to increase national understanding and appreciation for
America's public lands legacy and the wide range of benefits public lands
provide.


"We are proud that we could take part in this event as the official vehicle
supplier" said Ray Blank, Vice President of American Honda's Motorcycle
Division. "Educating Americans about our public lands and how we can enjoy
them responsibly is important to all of us here at American Honda."


The two teams started the Journey on July 31, 2002 - one starting on the
US/Canadian border and the other from the US/Mexican border - and will
travel until they meet in northern Utah on National Public Lands Day,
September 28. Jointly, over an eight-week period, each team will traverse
more than 1,300 miles through some of the most spectacular lands of the
West. Participants will be utilizing Honda Vehicles exclusively based on
the regulations for that specific route. On routes designated for
off-highway vehicles the trekkers will be using Honda ATV's and Honda
motorcycles. On backcountry roads the all new Honda Pilot and all new Honda
CR-V, will be the vehicles of choice. Honda 4-stroke marine engines, along
with Honda's new 4-stroke personal watercraft, the Aquatrax, will see duty
on Lake Powell, and other waterways where appropriate. Honda generators
will contribute by running all computers and other electronic devices along
the route. In non-motorized areas trekkers will be hiking, riding horses,
peddling mountain bikes or paddling canoes.


Special events held at selected locations along the route will allow
opportunities for the media to meet the teams and participate in the
Journey. There will be educational projects and outreach programs targeted
to schools and families all across America that will continue to build
awareness of our public lands legacy and value. A "joining" event and a
full-scale celebration will take place when the trek teams meet in the
Wasatch-Cache National Forest near Salt Lake City, Utah on Public Lands
Day, September 28.


To follow the Journey on-line or to get more information on public lands
please check the American Frontiers website at:
http://www.americanfrontiers.net





About Honda


Honda is the world's preeminent engine-maker, and built more than 12
million engines globally in 2001 for its diverse line-up of automobiles,
motorcycles and power products. Honda began operations in North America in
1959 with the establishment of American Honda Motor Co., Inc., Honda's
first overseas subsidiary. Using domestic and globally sourced parts, Honda
began assembling motorcycles in America in 1979, with U.S. automobile
manufacturing starting in 1982. Honda designs, manufactures and markets its
products in North America and worldwide. Honda currently builds products in
11 manufacturing plants in North America, with three major R&D centers in
the U.S.





Media Contacts:


Primary Contact:


Honda Motorcycles, ATV's and Personal Watercraft


Paul Slavik


OHV Media Coordinator


310-783-3746


310-783-3786 cell


Paul_Slavik@AHM.honda.com


Honda Automobile


Art Garner


Public Relations Manager, Honda Auto


310-783-3163


Honda Power Equipment and Marine Products


Sage Marie


Manager, Southeast Public Relations


678-339-2562