Intier Automotive Selects AutoSite Pro
IRVINE, Calif.--Aug. 6, 2002--Leading Auto Interior Systems Company Joins the Growing Number of Tier-1 Auto Suppliers Utilizing AIC's Competitive Intelligence Tool
Automotive Information Center (AIC), Autobytel Inc.'s vehicle data and content division, today announced that Intier Automotive Inc. , a multi-billion dollar global supplier of interior systems, has selected AutoSite Pro(TM) to drive its competitive analysis efforts. AutoSite Pro currently provides competitive vehicle specification information to hundreds of OEM product planners, analysts and marketers, and Intier is among the first of the Tier-1 auto suppliers to adopt the hosted automotive database.
AutoSite Pro provides web access to detailed information -- up to 500+ points of data -- on all makes and models of new vehicles currently sold in the U.S. AIC has developed a unique and proprietary comparison engine that gives subscribers a clear picture of the OEM's trim level option, package MSRP and invoice pricing, which helps Tier-1 suppliers to better understand OEM product positioning strategy. This understanding enables suppliers to better align their market position with their OEM customers.
As a web-based tool, AutoSite Pro means users don't have to spend valuable time updating or re-installing software. Its data is automatically updated -- and users can access it from anywhere the Internet is available. Reports can be instantly created in a range of formats, from standardized vehicle fact sheets to complex analyses on multiple vehicles across multiple attributes and model years.
"AutoSite Pro handles the heavy lifting associated with accessing and analyzing vehicle data for Intier, giving their engineers and product managers the freedom to spend time on product development," said Andrew Donchak, executive vice president of Autobytel Inc. "We're very pleased Intier has chosen AutoSite Pro to assist them in their quest for accurate, rapid competitive analysis, and we look forward to providing services to more companies within the trillion dollar automotive supply chain market."
"As a Tier One supplier, we need to have a significant amount of market data in order to most effectively respond to the targets established by our OEM customers," adds Dave Rucinski, Executive Director of Styling at Intier. "AutoSite Pro has been a useful tool, adding value to our market analysis process by enabling us to gain a clearer and broader perspective across the competitive landscape."
About AIC
Automotive Information Center (AIC) is a division of Autobytel Inc. , a leading Internet automotive marketing services company that helps retailers sell cars and manufacturers build brands through marketing and CRM (customer relationship management) programs. AIC (www.aicautosite.com) is a leading provider of automotive content, data and intelligent tools used to power Internet services, portals and manufacturer web sites (20 of the 26 major manufacturers currently use AIC data). AIC researchers rely on decades of industry experience to create one of the most accurate, comprehensive and up-to-date research platforms in the auto industry. Visitors to sites powered by AIC technology are able to configure a vehicle by manufacturer, make, model, trim specifications and other option packages, as well as perform side-by-side competitive vehicle comparisons.
About Intier
Intier Automotive Inc. , the interiors company of Magna International, is an innovative leader in the design, development, manufacture and sequencing of complete vehicle interiors for original equipment manufacturers of cars and light trucks. It is one of the world's largest suppliers of interior automotive systems, including cockpit modules, modular door panels, complete seat systems and specialty seat mechanisms, overhead systems and closure systems, including latching systems, glass moving systems, electromechanical systems, power sliding doors and liftgates and door modules. Intier has approximately 20,000 people at 64 production facilities, 19 product development, engineering and testing centers, and 13 sales offices in North America, Brazil, Europe, Japan, and China.