Lexus Promotes Hollywood Bowl Sponsorship with BriteVision Media Coffee Sleeves
SAN FRANCISCO--Aug. 5, 2002--BriteVision Media, the leading manufacturer of coffee sleeve advertisements, announced today that it is rolling out Lexus/Hollywood Bowl-branded coffee sleeves to one of Southern California's premier coffeehouse chains, The Coffee Bean & Tea Leaf(R).
Through BriteVision Media's Cafe Network Program, the sleeves will be placed in just under 100 of The Coffee Bean & Tea Leaf(R) locations. The campaign is projected to reach more than 10 million coffeehouse patrons during the summer months.
Keith Dahl, National Merchandising Manager at Lexus explains, "We wanted to announce Lexus' Hollywood Bowl affiliation to the upscale, culturally interested audience that The Coffee Bean & Tea Leaf(R) stores serve. Having the branded sleeves in their stores is a great way to communicate with the local market about our sponsorship of this distinguished concert series."
Playing off the medium, the Lexus sleeve compares the intensity of the dancing at the Hollywood Bowl to drinking seven cups of coffee. Not forgetting the long exposure time of the coffee sleeves, Lexus also incorporated a call to action that directs consumers to go to www.hollywoodbowl.com in order to find out more about the "Lexus Passionate Performances at the Bowl."
Adding in-store signage and promotion to the campaign, Lexus also will be sponsoring The Coffee Bean and Tea Leaf(R) "Pick of the Day," and patrons will be able to pick up a schedule of events for the Hollywood Bowl at all participating locations.
This is the second consecutive year that Lexus has utilized BriteVision and The Coffee Bean & Tea Leaf(R) stores to spread awareness about this summer musical series. "We are proud to continue this cafe marketing partnership with these two premier brands, and look forward to another extremely successful campaign for our client, Lexus," says BriteVision Media President, Brian Morrison.
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for two years in a row. Lexus and its 197 dealers have repeatedly achieved the highest honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates.
About The Coffee Bean & Tea Leaf(R)
Founded in 1963, The Coffee Bean & Tea Leaf(R) is the oldest and largest privately held specialty coffee retailer in the United States. With a reputation for excellence, the company is a leader in product innovations, having developed the Original Ice Blended(R). Providing the highest quality coffees and teas for nearly forty years, The Coffee Bean & Tea Leaf(R) currently has over 160 stores in California, Singapore, Malaysia, Taiwan and Israel and continues to expand both domestically and internationally.
About BriteVision Media
BriteVision is a full service media company, manufacturing and distributing millions of photographic quality advertisements on coffee sleeves each month. Sleeves are targeted to the BriteVision Cafe Network(TM) of over 3,500 independent and chain cafe locations in the top sixty metropolitan areas, in addition to airports, and college campus venues. For more information, please visit www.britevision.com or contact Brett Morrison at 415.348.8892.