MindArrow Chosen to Provide Direct Digital Communications Services for Mazda North American Operations

HUNTINGTON BEACH, Calif.--Aug. 5, 2002--MindArrow Systems Inc. , a provider of software and services that enable companies to conduct targeted, electronic sales and marketing communications, today announced that it has been retained by Harte-Hanks Inc. to provide Mazda North American Operations with e-mail marketing and direct digital communications solutions for Mazda's customer loyalty and owner communications programs.

MindArrow, in collaboration with Harte-Hanks, will work to ensure that Mazda's offline customer relationship management (CRM) and marketing initiatives are in sync with the e-mail and digital communications solutions MindArrow is providing. The two companies will leverage Mazda's customer database to identify actionable initiatives and determine optimal customer interactions.

"E-mail has rapidly become a communication medium of choice for our customer base and we believe the selection of MindArrow by Harte-Hanks to provide innovative, scalable technology and extensive e-marketing services, will greatly improve the dialog with our customers," said Paul Millard, manager of customer relationship management for Mazda.

"This relationship underscores MindArrow's value in providing complete, integrated, digital communications solutions to drive customer relationships," explained Robert Webber, CEO of MindArrow Systems. "We are also excited to partner with CRM integration specialist Harte-Hanks to provide Mazda with a complete online and offline communication solution."

About MindArrow Systems

MindArrow Systems, with headquarters in Southern California and offices in New York and Hong Kong, is an enterprise messaging software and services provider. MindArrow's patented and patent-pending technologies deliver interactive and rich messages, combined with in-depth tracking and e-commerce functionality. MindArrow's integrated communications platform allows its clients to reach their customers in a personalized, innovative and cost-effective manner -- powering the last mile in customer relationship management ("CRM").

MindArrow's rapidly growing customer base includes more than 100 leading companies including Hewlett-Packard, Northwestern Mutual, Microsoft, Johnson & Johnson, US Bank, Marriott and the NBA. MindArrow's solutions augment traditional customer relationship management (CRM) systems by establishing a more effective line of communication between a company and its customers -- using the right media to deliver the right message at the right time.