Mazda Contracts For Multi-platform Communications to Owners and Prospects

LANGHORNE, PA--(INTERNET WIRE)--Aug 5, 2002 -- Mazda North American Operations is calling upon Harte-Hanks, Inc. to create and execute a data-driven, multichannel, one-to-one marketing program to create greater owner loyalty among new and current owners.

Harte-Hanks, a provider of comprehensive customer relationship management (CRM) and related direct and interactive marketing services, also will assist Mazda in identifying and evaluating new car purchase leads among prospects, incorporating mail, call center and e-mail communications and data analytics, as well as other loyalty initiatives.

"The proven expertise of Harte-Hanks in analytics, database management and strategic direct communications were key reasons Mazda chose Harte-Hanks as our owner loyalty CRM partner," said Paul Millard, CRM manager with Mazda. "Harte-Hanks brings to Mazda the seamless integration of all the moving parts associated with an owner loyalty communication program."

"The CRM vision of Mazda is exceptional," said Steven Gray, vice president, select markets, Harte-Hanks. "The company has been steadily building a robust CRM infrastructure to improve the customer experience and increase lifetime value. Harte-Hanks will be able to immediately leverage this infrastructure to create two-way owner communications across multiple channels to build long-term loyalty."

Mazda and Harte-Hanks also will utilize the one-to-one e-mail and digital marketing services of MindArrow Systems, Inc. in support of the owner loyalty communications effort.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and interactive services company that provides end-to-end customer relationship management (CRM) and related marketing service solutions for a host of consumer and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, to analyze and to disseminate customer and prospect data at all points of contact. Its customer-centric models allow the company to be the overall solutions provider for driving traffic to a Web site, call/contact center, or brick-and-mortar location. With premier specialized offerings - direct agency capabilities to print on demand, Web page design to e-care, desktop database capabilities to systems integration, personalized direct mail to e-mail, proprietary software products to application service provider (ASP) solutions - Harte-Hanks provides practical implementation of technology and understands the needs of clients and their customers to deliver best-of-breed solutions. Visit the Harte-Hanks Web site at www.harte-hanks.com or call (800) 456-9748.