2003 SEMA Spring Expo Expands, Delivers Powerful New Experience

FOR IMMEDIATE RELEASE

2003 SEMA SPRING EXPO EXPANDS, DELIVERS POWERFUL NEW EXPERIENCE
TCAA and PRO to Join Forces Under Spring Expo Banner

DIAMOND BAR, Calif. - According to a recent announcement by the Specialty 
Equipment Market Association, the 2003 SEMA Spring Expo - slated for Friday 
and Saturday, Feb. 14-15, at the Nashville (Tenn.) Convention Center - will 
now feature both the TCAA Light-Truck Accessory Expo and the PRO Restyling & 
Trim Expo.

"It's a new concept in regional trade shows that melds two key market 
segments into one synergistic venue of exceptional broad-based value," 
declared said Peter MacGillivray, SEMA vice president of marketing and 
sales.

According to MacGillivray, the newly designed venue is the result of 
intensive planning and discussion, which included the leadership of two SEMA 
councils with constituent interests in the show - the Truck Cap & Accessory 
Alliance (TCAA) and the Professional Restylers Organization (PRO) - and will 
bring together for the first time under one banner many of the core elements 
of both industry segments.
	
"There's no question this will be a synergistic show for our truck-cap and 
accessory retailers. It's a wonderful opportunity for them to enhance their 
businesses and explore cross-marketing opportunities," observed said Bobby 
Combs, TCAA chairman. "TCAA members are eager to discover new products and 
services never before offered at a TCAA Expo. The take-home value for all 
TCAA- and PRO-member companies is what it's all about."
	
Combs also noted that the camaraderie and informal networking traditionally 
associated with the TCAA Expo will remain intact. "It's very important that 
our members have a chance to interface and for TCAA to provide that 
opportunity within the umbrella format. So we will still host our annual 
meeting and the awards banquet, and there will still be Industry Day 
seminars on Thursday, Feb. 13, the day preceding the Expo. All in all, it's 
the best of both worlds."

Richard Sherman, PRO chairman, said, "I echo Bobby's sentiments 
wholeheartedly. There is a natural affinity between the two industry 
segments. Bringing the councils together under the SEMA Spring Expo banner 
not only will benefit restylers and cap dealers, but the industry as a 
whole."
	
Sherman noted that PRO also will host its own celebrations and meetings 
during the Expo, including the annual Industry Awards Reception, general 
membership meeting and a seminar track. "PRO is a vibrant SEMA council, and 
it's important that we address the needs of our constituency. As part of 
that, we also want to expose restylers and trimmers to new business and 
educational opportunities. The expanded show format will provide the 
resources needed to grow their businesses."
	
Added MacGillivray: "We anticipate a very successful show, which will 
attract a broad audience of decision makers from preeminent truck and auto 
accessory outlets, trim shops, performance centers and tuning shops. It's 
the kind of opportunity that will expand everyone's horizons."
	
For attendee information, or to obtain an exhibitor prospectus, contact 
ConvExx Show Management, 702/450-7662, or call Gary Vigil at SEMA, 909/396-
0289, ext. 107.