ANC Rental Corporation To Offer Its National Car Rental Licensees Dual Branding with the Alamo Rent A Car Brand

    FORT LAUDERDALE, Fla.--Aug. 1, 2002--ANC Rental Corporation, the owner of the nationally recognized National and Alamo car rental brands, announced last week that its National Car Rental licensees will have the opportunity to dual brand their facilities - operating both the Alamo and National brands under a single concession agreement.
    National, which was formed 55 years ago by a group of independent car rental executives who then became its first Licensees currently has 137 U.S. corporate locations and 229 licensee locations. Alamo is exclusively corporate and started the year with 124 U.S. locations.
    As part of its FastForward initiative, ANC has already dual branded over 57 corporate locations in the past seven months. These moves continue to benefit both Alamo and National customers and ANC Rental Corporation. ANC is seeking enhanced operating profits through dual branding, and its customers are seeing a new level of service efficiencies, including more frequent bus service to their rental cars.
    The pivotal agreement reached last week with the licensees governing body will result in higher fees to ANC as the result of the increased revenue generated by its licensees from the Alamo brand, plus some overall increases to the fees previously paid by its licensees. Its licensees also benefit from having the opportunity to add ANC's leisure focused brand, Alamo.
    "This is a great step forward for our company, our licensees and our customers," said Larry Ramaekers, President and CEO of ANC. "By dual branding licensee locations, we will be able to offer both Alamo and National customers great service and more products, at additional locations across the country. It's a mutually beneficial situation."
    This dual branding will take place at up to 200 franchise locations nationwide. It will allow ANC to promote greater consistency for rates and products, and will, over the next few months, ensure both of its brands are similarly presented in all markets whether corporate or licensee.
    ANC Rental Corporation, headquartered in Fort Lauderdale, is one of the world's largest car rental companies with annual revenue of approximately $3.2 billion in 2001. ANC Rental Corporation, the parent company of Alamo and National, has more than 3,000 locations, over 200 of which are U.S. licensee locations, in over 69 countries. Its more than 17,000 associates serve customers worldwide with an average daily fleet of more than 275,000 automobiles.