Razorfish Joins in Celebration of Ford Motor Company's Centennial; Razorfish-Designed Website Commemorates Ford's 100-Year Heritage in Automotive Industry

    NEW YORK--July 19, 2002--Razorfish, Inc. , the digital solutions provider, today announced it has developed a website as part of the 100-year anniversary of Ford Motor Company.
    The website is one of the key elements in the automotive manufacturer's centennial celebration, which will culminate on June 16, 2003.
    Ford engaged Razorfish to develop a centennial website which would serve as a tool to celebrate the history, provide inspiration, and project the corporate vision moving forward. The site is designed to cater to past and present employees as well as customers and enthusiasts, and to be seamlessly integrated with the existing www.ford.com website.
    "We set out to use the Ford Centennial site as a platform to commemorate the richness of Ford's history and, more importantly, to begin celebrating the next 100 years of the company," said Patrick Frend, client partner for Razorfish. "We look forward to continually evolving the site in a series of phased releases becoming more interactive as we move closer toward the 100th anniversary date."
    Razorfish was responsible for the content requirements, information architecture, visual design, interface development and technological implementation of the commemorative site, which showcases the online anniversary celebration and all its supporting features. A combination of historic and contemporary images from Henry Ford to the TH!NK(TM) electronic vehicle creates a testament to the company's 100-year impact on the automotive world and beyond.
    "The site is meant to recognize Ford's 100 years of automotive advancements, while serving as a rallying point for its customers and employees," continued Frend. "Our goal was to create a site that would make the greater Ford family proud to be part of this historic milestone."
    Ford and Razorfish have been collaborating on a variety of digital initiatives over the past two years, including iterations of the company's website at www.ford.com.

    About Razorfish:

    Razorfish is a digital strategy and services provider that helps organizations leverage technology to improve productivity, increase revenue and reduce costs. Through expertise in design, user experience and technology, Razorfish builds enterprise portals and other interactive solutions that help clients enhance their relationships with their customers, employees, suppliers and partners. Razorfish is headquartered in New York and has offices in Boston, Los Angeles, San Francisco, Silicon Valley, and Tokyo. Recent Razorfish clients include Cisco Systems, Western Union, VERITAS, Microsoft, Fortis, Inc., Manulife Financial, Ford Motor Company, and GlaxoSmithKline. For more information visit: www.razorfish.com.

    Forward-Looking Statement Disclaimer:

    This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, the risk that we will not have sufficient capital to maintain and/or expand our operations, changes in demand for business and technology consulting services, international and domestic economic conditions, changes in competition, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2001 Form 10-K/A filed with the Securities Exchange Commission on April 24, 2002 and its quarterly report on Form 10-Q, filed May 3, 2002. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.