PRIMEDIA Partners with RaceFan, Inc. to Provide Racing News, Results and Statistics to Automotive Internet Users
PRIMEDIA Partners with RaceFan, Inc. to Provide Racing News, Results and Statistics to Automotive Internet Users BIRMINGHAM, AL (June 4, 2002) – PRIMEDIA, the largest publisher in the world of magazines for automotive enthusiasts, has joined with RaceFan, Inc, a motorsports marketing services company, located in Birmingham, Alabama, to provide racing news, results, and statistics for each of the 52 PRIMEDIA Automotive enthusiast websites. PRIMEDIA, known for producing cutting edge automotive editorial, is well known for such publications as Hot Rod Magazine, Motor Trend, Stock Car Racing, and Circle Track, websites like HotRod.com, MotorTrend.com, and 48 other leading titles in the automotive kingdom. Clearly the leader in monthly editorial automotive content, PRIMEDIA has sought the help of RaceFan, Inc., publisher of leading racing news websites WhoWon.com, and RaceFan.com, for the delivery of daily racing news content. “We are pleased to offer our users yet another reason to visit our automotive websites on a daily basis. Now they can access top racing news, or see how their favorite Winston Cup driver is doing, in addition to reading our unique online editorial”, stated Patrick Utt, Publisher of Stock Car Racing, and Circle Track Magazines. “With 60 million automotive enthusiasts, it is a natural fit for us to make this highly focused and desirable content available”, said Dave Armitage, VP Sales and Marketing, PRIMEDIA Automotive Group. “This is a partnership that we can all feel good about. It makes sense for our users, and for our advertisers.” RaceFan, owner and operator of WhoWon.com, and RaceFan.com, has earned it’s position as the nation’s leader in the delivery of racing news and results, with over 800 media sources, and nearly 400,000 Internet users per month on its own web sites. RaceFan has developed a reputation for providing up to date racing news, schedules, point standings, and results, for many of the over 1,500 race tracks, and series, in the United States and Canada. RaceFan has recently focused on the syndication of its extensive content to strategic media partners. PRIMEDIA is the largest of RaceFan Interactive clients. “Race fans have grown to trust names such as Stock Car Racing, and Circle Track, through the years, and now they will have a good reason to make StockCarRacing.com, and CircleTrack.com part of their daily quest for motorsports news and information”, said Bill Catania, President of the RaceFan Marketing division. “RaceFan considers it a privilege and an honor to have been selected by PRIMEDIA as their source for motorsports news and information. PRIMEDIA is the industry leader in automotive publishing, and we are proud to be associated with them in this way ”, stated Charles Booth, President and CEO of RaceFan, Inc. PRIMEDIA is the new tradition in media. With 2001 sales from continuing businesses of $1.6 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 290 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.PRIMEDIA.com. For information contact: RaceFan: Bill Catania 814-897-0656 bill@racefan.com Primedia: Patrick Utt 704-905-7613 uttp@primediacmmg.com Bill Catania President RaceFan Marketing a Division of RaceFan, Inc. 4916 Lee Ave. Erie, PA 16511 (Phone) 814-897-0656 (Fax) 877-553-4435 (Cell) 607-343-2967 (Web) http://www.racefan.com & http://www.whowon.com