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Originally Published 7/17/2002
Editor's Note: Even way back in 2002 The Auto Channel was writing and editorializing about alt fuel, unlike the Lead Gen Sites that get wall streets money and the main street press attention. Here is a count of the number of stories we had in our archive concerning fuel cells and Hybrids...when no one else gave a shit about our future...we did then and still do now! Every one of the published stories is still available at the click of your mouse.Take a look at the bottom of this rant to see another example of why we are important to car guys.
Number of Relevant Responses from:
Search Term The Auto Channel Auto Week Road and Track Car and Driver Edmunds Kelley 2093 62 20 38 No Search No Search Hybrid 2703 134 20 38 No Search No Search
"Size DOES Count" When Searching For Total Auto Information and News
Don't waste time searching on Autoweek; Road and Track; Car and Driver;
Kelley; or Edmunds. See The Search Results Below
Over the past 7 years people have often asked us...what is the difference between The Auto
Channel and other popular automotive web sites?
The three main differences are; TACH's editorial concept, its content integration and unique content delivery. These illustrate the respect we have for your time, and our understanding that, you like us, place a high value on the depth, breadth and timeliness of relevant automotive content.
The Auto Channel (TACH) is designed and programmed to attract and serve a concentrated audience of intelligent and cool web savvy car guys and gals, the people who make or influence automotive decisions on a daily basis. They're the people that everyone turns to for automotive advice and suggestions. They have a voracious appetite for relevant automotive information, and they want it in all forms: text, video, audio, and graphics. They are those smart consumers who want to know everything about their next car.They may be the friends and relatives who hold-court around the office water cooler, over lunch, at a weekend barbecue, and from the bully pulpit of a barstool, many are journalists and on-air reporters as well as auto industry employees, auto parts retailers, dealership personnel, educators, or mechanics, they are every family's car authority.
The Auto Channel caters to their hunger by offering them "the whole automotive universe on an all-you-can-eat content buffet". TACH is the only singular portal that covers the many mutually dependent automotive communities: from new cars to motor sports, auto industry to auto repair, used cars to car shows, from alternative fuel powered vehicles to alternate routes, from recalls to online racing sims, from women and cars to trade show coverage, and everything in between. The Auto Channel provides unique navigation to easily and efficiently search and browse through nearly 50 gigabytes of unbiased automotive content residing in 16 databases, 500,000 pages and over 10,000 video and audio programs. This massive library provides automotive professionals and enthusiasts with a choice of not just one or two responses to their specific auto-subject search, but hundreds or even thousands of relevant responses, including coverage and information that does not exist anywhere else in the world, plus connections to additional pertinent automotive content that just may spark a click-trip on a digital side road. OK, so what does make The Auto Channel better than other automotive web sites? After all, some may have bigger editorial resources, some may even understand the value of video, and still others may have search capabilities, and most have deeper pockets.Many pundits think that those magazine sites have it all, but in fact they don't!
Most other online automotive publications are one dimensional subscription pitchmen; they are like a sparsely filled library bookshelf; a TV channel that broadcasts only one show; or a radio station that repeats the same song all the time; or a magazine with mostly blank pages.
To prove the point, we queried TACH with popular search terms, and compared the results with the online versions of old-line automotive print magazines and dealer or consumer information services, name sites which many so-called media experts; believe are editorial competitors to The Auto Channel; judge for yourself!Number of Relevant Responses from:
Search Term The Auto Channel Auto Week Road and Track Car and Driver Edmunds Kelley Recalls 8093 71 0 30 No Search No Search Ford Recalls 1776 0 17 17 No Search No Search 2000 Honda Recalls 144 0 15 0 No Search No Search VW Recalls 133 0 8 2 No Search No Search Audi Recalls 221 0 16 1 No Search No Search Porsche 911 Targa 116 2 22 1 No Search No Search Ford Taurus 2270 54 17 15 No Search No Search SVT 394 108 6 20 No Search No Search Thunderbird 1389 74 3 19 No Search No Search 127 56 2 9 No Search No Search Mustang 2654 194 8 33 No Search No Search Aztek 232 47 0 15 No Search No Search Saleen 415 71 4 11 No Search No Search 240 z 3156 9 125 0 No Search No Search Fuel Cell 2093 62 20 38 No Search No Search Hybrid 2703 134 20 38 No Search No Search Rollover Ratings 140 1 0 7 No Search No Search Crash Ratings 2935 1 0 7 No Search No Search Performed
How can this be, you wonder? Why is your auto advertising not yet on The Auto Channel?(We wonder)
It is unbelievable, how so many "experts" haven't yet taken full advantage of what The Auto Channel can do for them. Take a test drive on The Auto Channel for yourself. Click on the following links and enter your own favorite search terms. Then do your own comparison with Brand X.The Auto Channel http://www.theautochannel.com/SEARCH
AutoWeek http://www.autoweek.com
Car and Driver http://www.caranddriver.com
Road and Track http://www.roadandtrack.com
Edmunds http://www.edmunds.com
Kelley Blue Book http://www.kbb.com
The owners of The Auto Channel are long time members of the media industry, we have always believed that television is the most powerful medium, but highly scattered in determining what the audience is really interested in. Magazines are targeted, but old fashioned and going in the wrong direction. And the Internet can be highly targeted and very effective, when and if you place the right message on the right sites. However, Autoweek, Road and Track, Car and Driver are not the right websites for the contemporary marketplace; they are relics of a past age clinging to a past reputation. Our suggestion to advertisers: Use TV to reach the masses and use The Auto Channel to reach a highly concentrated audience of influential auto enthusiasts and intelligent buyers who know that when it comes to information, size really does matter.
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With All Of The Auto Websites - One More Example Of Why You Need The Auto Channel
Earlier today i was sent a report from Google Search that highlighted yesterday's viewer searches.With more than a million pages of content created over the past 25 years it's interesting to us to see what our viewers want to see
Yesterday one of the most popular articles is an expert review of a New 1996 DODGE RAM 1500 4X4 SLT by our journalist Tom Hagin.
Here is the link to our 24 year old new vehicle review:
https://www.theautochannel.com/vehicles/new/reviews/solo9621.html
I thought it would be telling to see how easy it would be to find an expert new vehicle review of this model on a popular $Billion dollar web site.
Cars.com - -AW, SNAP! No 1996 DODGE RAM 1500 4X4 SLT REVIEW - No expert reviews of a New 1996 RAM PickupKBB.Com- -AW, SNAP! No 1996 RAM 1500 4x4 SLT REVIEW - No expert reviews on any New 1996 Dodge RAM 1500
Edmunds.com - -AW, SNAP! No 1996 RAM 1500 4x4 SLT Review - No expert reviews of any New 1996 Dodge RAM
AutoTrader.com -AW, SNAP! No 1996 RAM 1500 4x4 SLT Review - No expert reviews of any New 1996 Dodge RAM