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GMC Intros New 2004 Canyon

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GMC Debuts All-New Midsize Pickup

DETROIT - GMC announces the latest step towards Professional Grade with the debut of the 2004 Canyon, an all-new mid-size pickup.

"The mid-size truck segment is extremely important and highly competitive, " explained Craig Bierley, marketing director - mid-size trucks. "Canyon will dramatically enhance our competitiveness in this important segment," he added.

Production begins in the fourth-quarter 2003 at General Motors' Shreveport, Louisiana truck plant. GMC Canyon represents the sixteenth new truck introduced by the Professional Grade division since 1999.