Corporate Profile for ADESA Corporation, dated July 12, 2002

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Published Date:   July 12, 2002

Company Name:     ADESA Corporation

Address:          310 E. 96th Street #400
                  Indianapolis, IN 46240

Main Telephone
 Number:          317/815-1100

Internet Home 
 Page Address
  (URL)           www.adesa.com

Chief Executive
 Officer:         James P. Hallett

Chief Financial
 Officer:         Paul J. Lips

Investor Relations
 Contact:         Tom Kontos
 Business number: 317/249-4235
 E-mail address:  tkontos@adesa.com

Public Relations
 Contact:         Beth King
 Business number: 317/249-4233
 E-mail address:  bking2@adesa.com

Industry:         Auto Auctions/Vehicle Remarketing

    Company description: ADESA Corporation began operations in 1989 as ADE Management, Inc. operating one auto auction in Birmingham, Alabama. In 1992, the company went public with its stock traded on the NASDAQ. It was now up to six auctions. By 1995, having quickly grown to a chain of 16 auto auctions, Minnesota Power and Light (MPL), now known as ALLETE, acquired 80 percent and the controlling interest of ADESA. Impressed with ADESA's potential, ALLETE exercised its option to acquire the remaining 20 percent of the company in August 1996.
    ADESA has grown tremendously in the automotive industry, now operating 52 auctions across North America. In addition to operating auto auctions in the United States and Canada, ADESA offers transportation and logistic services, AutoScan proprietary diagnostic certification programs, Professional Automotive Remarketing (PAR) services, EndTrust End-of-Term leasing services, AutoVin vehicle inspection services, ADESA Impact total loss management services, Auction Management Computer Systems (AMS), ADESA Analytical Services (www.adesa.com/kontoskorner), Automotive Finance Corporation (AFC) floorplan services, Micro 21 dealer software and other various services including: electronic condition reports, Internet auction sales and marshalling centers.
    In little more than 10 years, ADESA has become a driving force in the automotive industry, offering customers a wide variety of services backed by depth of expertise, dedicated personnel, state-of-the-art auction facilities, advanced technology and top-notch customer relations.