Bigfoot Interactive Unveils Automotive Email Communications Tool Kit; Solution Drives Email Communications for Leading Brands Including Acura, Honda, Hyundai and Isuzu

    NEW YORK--July 10, 2002--Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications technology and services, announced today the launch of a new tool kit designed specifically to meet the needs of automotive companies.
    The automotive tool kit is part of a series of new vertical market technology solutions - supported by Bigfoot Interactive's industry-focused client service groups - which recently were launched to better serve its clients across all major industries.
    Bigfoot Interactive's new tool kit provides automotive marketers with the technology, services and support to create and automate targeted email communications that help drive revenue, reduce costs, and improve customer relationships, operational efficiencies and return on marketing investments. Additionally, the new tool kit helps marketers implement event-based messaging for new vehicle launches and alerts, service reminders, newsletters, dealer communications, e-billing notifications, automated anniversary and thank you messages, and special product offers such as financing and rebate alerts. Leading automotive brands utilizing this new tool kit include Acura, Honda, Hyundai and Isuzu.
    "The automotive industry has quickly realized the value of email communications in the marketing mix for its effectiveness in building long-term, profitable relationships in a cost efficient manner," said Al DiGuido, Bigfoot Interactive CEO. "The automotive tool kit was specifically engineered with our clients' needs and challenges in mind and is serving to help auto manufacturers differentiate themselves through the use of timely, relevant messaging to existing customers and hand-raisers."
    The automotive tool kit is comprised of a set of technology utilities that integrate with Bigfoot Interactive's email communications platform and automate data transfers, content management and assembly, event-based messaging and reporting. Built as a flexible, turnkey solution that can easily integrate with existing CRM solutions and legacy systems, the tool kit enables automotive manufacturers and dealers to develop and deploy communications that build intelligence, efficiency and competitive advantage over time.
    For more information on the Bigfoot Interactive automotive tool kit, as well as case studies and best practices, contact info@bigfootinteractive.com or visit www.bigfootinteractive.com.

    About Bigfoot Interactive

    Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications technology and services. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, Alitalia and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(R) Corporation, Grey Direct and Vertis. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Grey Ventures, HPJ Media Ventures and Syndicat Technologies.