Cadillac Partners With Super Bowl MVP Tom Brady
PURCHASE, N.Y. - Cadillac and New England Patriots Super Bowl XXXVI MVP Tom Brady have reached an endorsement agreement. As a result, Brady will appear in advertising and promotions, as well as make personal appearances on behalf of Cadillac in New England.
"The Cadillac dealers in New England are extremely proud to partner with Tom Brady," said Rich Sheridan, Regional Marketing Manager for Cadillac. "Tom represents a new era of NFL quarterbacks, just as the CTS and Escalade EXT represent a new era of Cadillacs."
"I'm proud to be associated with Cadillac and their New England dealers," said Tom Brady. "After winning the Super Bowl MVP, I was awarded a Cadillac Escalade and have witnessed firsthand Cadillac's dedication to producing world-class vehicles and providing great service."
This agreement builds on Cadillac's relationship with the NFL. As the official vehicle of the Super Bowl, Cadillac presented Brady with an all-new 2003 Cadillac Escalade EXT this past February for winning the Super Bowl XXXVI MVP Award.
Cadillac is a division of General Motors and markets the all-new CTS luxury sedan, DeVille, Eldorado, Seville, Escalade sport utility vehicle, and all-new Escalade EXT sport utility truck.
Tom Brady was represented in this transaction by Stephen Dubin and Donald Yee of Yee & Dubin LLP, an athlete representation and marketing firm in Los Angeles, California.