AutoWeek Online Ranked First Among Car Magazine Websites

    DETROIT--July 2, 2002--AutoWeek Online, the official website of AutoWeek magazine, has the highest traffic ranking of any car magazine website according to Alexa Web Search, an Internet search engine.
    The overall ranking info, as of July 1, 2002, is based on three months of historical traffic data and is a combined measure of "reach" and "pageviews" by users of the Alexa Toolbar. AutoWeek Online is ranked number 6,163 of all web sites, ahead of Car and Driver (7,106); Motor Trend (8,221); Road and Track (22,981); and Automobile (34,478)
    Alexa computes traffic rankings by analyzing the web usage of millions of Alexa Toolbar users. The information is sorted, sifted, "anonymized", counted, and computed to come up with the three-month traffic rankings. Traffic rankings and other information about autoweek.com can be found by going to www.alexa.com and searching for autoweek.com.
    "We have been updating the look and content of AutoWeek Online during the past year, and this ranking information from Alexa shows that our online car enthusiasts have taken notice," said Mike Floyd, AutoWeek's online editor.
    The AutoWeek Online website is updated daily with news from the automotive industry and world of motorsports, and features archived AutoWeek articles, including car reviews, buyer's guide, road tests and cover stories dating back to January, 2000. It also features a comprehensive classified advertising section; information on driving schools; a racing fan guide; extensive auto show coverage with photos; and SuperTuners special advertising sections. The online address is www.autoweek.com
    AutoWeek is America's largest weekly consumer car magazine and covers all aspects of automotive enthusiasm, including news, road tests and racing. With a circulation of 350,000, AutoWeek is one of more than 30 magazines published by Detroit-based Crain Communications, Inc.
    Alexa Internet has been gathering, storing, indexing and making available information about the Web and the way people use the Internet since 1996. The company collects and analyzes over 15 terabytes (15 trillion bytes) of data on over one billion web pages each month. Alexa recently introduced Alexa WebSearch (http://www.alexa.com), allowing users to search the web and get detailed information including traffic ranking and user rankings on any site on the web. Alexa powers the Related Links feature in all the top internet browsers, and makes its Related Links, search, and site details available through its free Alexa Toolbar, available at download.alexa.com. Alexa is a wholly owned subsidiary of Amazon.com.