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HeafNet Rewards Attracts More Than 2,500 Tire Dealers in Its First Year

    CHARLOTTE, N.C.--July 1, 2002--A year after introducing the industry's first online rewards program for independent tire dealers, Heafner Tire Group, which will change its name to American Tire Distributors on July 4, said today that more than 2,500 dealers nationwide are participating in HeafNet(R) Rewards.
    To celebrate the first anniversary of HeafNet(R) Rewards, which launched July 1, 2001, the company has announced a sweepstakes for HeafNet(R) Online users through Aug. 31. The grand prize is 1 million HeafNet(R) Rewards points, which can be redeemed for airline tickets, adventure travel packages, electronics, cameras, pool tables and other travel and merchandise gifts. HeafNet(R) users also earn Rewards points every time they place an order. In the first year, users earned more than 13 million Rewards points.
    HeafNet(R) Rewards is one of the many benefits offered by HeafNet(R), Heafner's e-service package to independent tire dealers. Through the convenience of the Internet, HeafNet(R) has simplified the ordering of tires, wheels and related products for independent tire dealers. The link between Heafner Tire Group's 62 distribution centers and the independent tire dealer provides fingertip access to:

-- Product Inventory
-- Order entry and delivery confirmation
-- Product pricing and special merchandise
-- Tire and Wheel fitment information
-- Account balance and payment status

    HeafNet(R) offers many other features including detailed product information; product search by size, product number or vendor; marketing program information; and a proprietary custom tire and wheel sales tool, Wheel Wizard(TM) online.
    "Over the last few years, HeafNet(R) Online has become an integral part of the service package we offer to independent tire dealers," said Richard P. "Dick" Johnson, President and Chief Executive Officer. "Their rapid acceptance of HeafNet(R) Rewards shows how much HeafNet(R) has simplified ordering for them."

    About Heafner Tire Group

    Heafner Tire Group is one of the nation's largest independent suppliers of tires to the replacement tire market. It operates 62 distribution centers servicing 35 states. The company is focused on helping independent tire dealers compete with larger retailers by offering the most complete, coast-to-coast selection of tires, wheels and related products and value-added services. Heafner Tire Group employs more than 200 people in its Charlotte-area headquarters, distribution center and regional hub and 2,000 employees across its nationwide distribution center network.