Entertainment Publications Announces Marketing Partnership with Midas
TROY, Mich., June 25 -- Entertainment Publications -- the world's leading marketer of coupon books, discounts and merchant promotions -- today announced a marketing partnership with Midas, a leading global automotive service provider.
Through the partnership, discounts on Midas' services will be featured in the National Values® section of the 2003 Entertainment® book, which is published in more than 160 North American markets. Each year, nearly nine million Entertainment books are sold, containing billions of dollars in coupons and savings opportunities.
Bob Troyer, Director - Investor Relations and Corporate Affairs for Midas, said the company decided to partner with Entertainment as a means to promote Midas' 2,700 locations, and drive traffic at these franchised and company- operated shops.
"Entertainment is a well-known name in providing consumers with great discounts," he said. "We like the visibility that being in every edition of the 2003 Entertainment book will provide Midas."
Terry Clark, senior vice president of Entertainment's National Sales division, said that the company strives each year to pack the Entertainment book with high-value offers from well-known retailers like Midas.
"Our loyal customers love to see new offers from great local and national companies when they buy an Entertainment book," he said. "It's exciting to see how new retail partners like Midas -- and those who return each year -- understand what a great marketing tool the Entertainment book is."
The three Midas offers that will be featured in the 2003 Entertainment book are:
$5 off an oil change $10 off any service 25% off brake pads or shoes About Entertainment Publications
Headquartered in Troy, Mich., Entertainment Publications is the world's leading marketer of coupon books, discounts and merchant promotions. Founded in Detroit, Mich. in 1962, Entertainment Publications has expanded to serve more than 160 major markets and does business with more than 70,000 local merchants and national corporations representing 275,000 North American locations. The company's main product -- the Entertainment book, contains discount offers from local and national restaurants, hotels and other merchants specializing in leisure activities. Entertainment also produces customized promotional programs for major corporations.
A unique feature of the Entertainment book is that it is often sold as a fund-raiser, with up to 50% of book sale proceeds being retained by schools, community groups and other non-profit organizations to support their causes. In fact, sales from Entertainment Publications' products raise more than $90 million annually for these causes.
Midas is one of the world's largest providers of automotive service, providing exhaust, brake, steering and suspension services, as well as batteries, climate control and maintenance services at 2,700 franchised and licensed Midas shops in 19 countries, including nearly 2,100 in the United States and Canada.
The 2003 Entertainment® book will be available via Entertainment.com beginning in August 2002.