Prolong Super Lubricants Inks Contract for Production of Multi-Series TV Infomercials

    IRVINE, Calif.--June 24, 2002--Prolong Super Lubricants, Inc., operating subsidiary of Prolong International Corporation (AMEX:PRL), (http://www.prolong.com), a consumer products company and manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, announced today that it has retained WestSide Creative Group, Beverly Hills, CA., to develop a series of infomercials to promote new Prolong products. These direct response spots allow consumers to order the product featured in the infomercial immediately.
    "We are pleased to once again be able to take advantage of direct response TV, which has been a very successful medium for Prolong in the past," said Elton Alderman, President & CEO. "We believe this is a cost efficient, high performance way to increase sales directly to consumers, build our brand name and to introduce new products."
    WestSide Creative has produced direct response TV infomercials and programming for well-known clients including Fox Sports, Club Med, ABC, Medic Alert, Pfizer, Post Cereals and Warner Brothers. "Our spots create a high demand for a product while simultaneously increasing brand and product awareness," said Jory Rosen, President. "We are delighted to be developing spots for Prolong, a Company with extraordinary, innovative products. Direct response TV lets us tell a complete story to inform, educate and persuade the consumer, creating significant demand for the product at a low cost per order."
    The direct response TV shows will be aired on national television networks, Cable TV, regional and local stations. "This medium allows us to demonstrate the superiority of our products, to give scientific support, and to feature testimonials, all delivered to specific, targeted audiences," said Thomas Billstein, COO. "Prolong has significantly increased sales in the past using direct response TV that gives us instantly measurable results at a cost lower than traditional TV advertising."
    WestSide Creative will manage the direct response campaign for Prolong, including ancillary marketing such as a shopping club and print advertising. "We anticipate beginning to test programs in mid to late August," said DeAnna Linsmaier, V.P. of Business Development. "We look forward to being in full rollout for the fourth quarter of 2002."
    Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The Company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International Corporation and its products can be obtained at http://www.prolong.com.

    Forward-Looking Statements

    Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product concentration and risk of declining selling prices. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. These forward-looking statements are made as of the date of this release and the company assumes no obligation to update such forward-looking statements.