"Race n' Roll" at the Sirius Satellite Radio 400
SOUNDS LIKE SIRIUS FUN AT THE SIRIUS SATELLITE RADIO 400 It's a "Race n' Roll" Weekend at Michigan International Speedway If you like racing and you like your music loud, the Sirius Satellite Radio 400 is the race for you. As the sponsor for the inaugural Sirius Satellite Radio 400, Sirius is turning up the volume at one of the most popular races on the NASCAR Winston Cup circuit. Throughout the weekend, race fans will have an opportunity to see great racing on the track and hear some great tracks at the races. The Sirius Satellite Radio 400 activities include: Listen to the Sirius Sound Friday, Rhythm of the Road Tour, Fan Midway Area, 10 a.m. to 3 p.m. Saturday, Rhythm of the Road Tour, Fan Midway Area, 8 a.m. to 5 p.m. Sunday, Rhythm of the Road Tour, Fan Midway Area, 8 a.m. to 1 p.m. The weekend kicks off with all-star entertainment at Michigan International Speedway, featuring the sounds of Sirius Satellite Radio at the "Rhythm of the Road Tour." The mobile tour, located in the midway area, features 36 listening stations and three vehicles installed with the Sirius system to give fans a chance to enjoy 100 channels of digital entertainment. Only Sirius broadcasts 60 original music channels, all commercial-free, and 40 world-class sports, news and entertainment channels. During the race weekend, Sirius will be broadcasting live from its Rhythm of the Road Tour. The Sirius Satellite Radio sound also will be broadcast over the track public address system throughout the weekend. In addition, Sirius Satellite Radio will have 20 vehicles with Sirius systems located in the infield and around the track. Meet the Star Driving the Sirius Car Saturday, Rhythm of the Road Tour, Fan Midway Area, 12:45 p.m. to 1:45 p.m. Stop by the Rhythm of the Road Tour to hear Casey Atwood spin some tunes and share his experiences as a Winston Cup driver with some Sirius fans. Atwood will sign autographs for fans following the final Winston Cup practice for the Sirius Satellite Radio 400. Turn Your Car into a Radio Star Friday, Sirius Sales Center at the Media Center and Cabela's Campground, 10 a.m. to 3 p.m. Saturday, Sirius Sales Center at the Media Center and Cabela's Campground, 8 a.m. to 1 p.m. Sunday, Sirius Sales Center at the Media Center and Cabela's Campground, 8 a.m. to 1 p.m. Fans who want to take the Sirius sound home with them can sign up for service and have it installed right at the speedway. Sirius will offer several models of satellite radios for sale. You can choose from an adapter kit for your existing sound system or an entirely new Sirius-ready system that fits your needs. Visit Cabela's Campground or the "Sirius Satellite Radio Infield" and have a Sirius system installed on-site. Race fans are also being offered free installation during the weekend. Get Down with the Blues Brothers, Mitch Ryder and Soluna Saturday, Water Tower Lot, 5 p.m. (following ARCA race) Have some soul, man, with the free Sirius Satellite Radio 400 concert on Saturday, June 15, following the ARCA race. Mitch Ryder and the Detroit Wheels - who have kept the Detroit sound alive for the past 40 years with hits such as "Sock It To Me Baby," "Jenny Take A Ride," "Little Latin Lupe Lou," "Devil With A Blue Dress On" and "Good Golly Miss Molly" - will open the show. Then, Soluna, the new sound sensation, will perform tracks from their new release, "For All Time". The Blues Brothers, starring Dan Aykroyd and Jim Belushi, will bring down the house with their hits "Soul Man" and "Rawhide" from the famous movie, "The Blues Brothers". The concert will be held on the Michigan International Speedway property at the corner of Brooklyn Road and U.S. 12, following the ARCA race. All fans with a weekend ticket will be admitted to the concert, as well as fans with weekend infield access wristbands. Fans are encouraged to bring blankets and lawn chairs, as well as their own refreshments, to enjoy the concert. Parking is available throughout the Michigan International Speedway grounds. Vipers Surround Michigan International Speedway Sunday, on track, Noon Sirius will rev its engines with a unique parade lap - featuring more than 110 vehicles -- prior to the start of the race. More than 100 Dodge Vipers, courtesy of the Dodge Viper Owners Club, will participate, each representing one of the 100 channels of digital entertainment on Sirius Satellite Radio. Fourteen Dodge Ram trucks will carry banners showcasing the various genres of totally commercial-free music heard only on Sirius including Pop, Rock, Country, R&B/Urban, Dance, Jazz & Standards, Latin, Classical and Variety as well as representing Sirius' News, Sports, Talk and Entertainment channels. Dr. Dieter Zetsche, president and CEO of DaimlerChrysler Corporation, will lead the parade lap in a new 2003 Dodge Viper, followed by Sirius CEO Joe Clayton. Salute the Stars and Stripes with Soluna Sunday, on track, Noon DreamWorks Records recording stars, Soluna, will perform the U.S. and Canadian National Anthems prior to the start of the Sirius Satellite Radio 400. The female foursome recently released its debut album, For All Time, which includes the hit single title track, "For All Time." Soluna also will be featured on the hood of Casey Atwood's No. 7 Sirius Satellite Radio Dodge Intrepid R/T during the race, in what Sirius hopes will be a regular program featuring celebrities on the hood of its race car at each event. Gentlemen, Start Your Engines Sunday, on track, Noon Dr. Dieter Zetsche, president and CEO, DaimlerChrysler Corporation, will serve as Grand Marshall for the Sirius Satellite Radio 400. Jim Schroer, executive vice president, DaimlerChrysler Corporation, will deliver the most famous words in racing to start the Sirius Satellite Radio 400, while Joe Richter, president, Kenwood USA Corporation, will wave the green flag. Sirius Savings for Race Fans May 15 through June 30, Circuit City retailers throughout the United States Race fans attending the Sirius Satellite Radio 400 can still get the Sirius sound once they return home. Sirius and its retail partner Circuit City are offering free installation of a Sirius Satellite Radio system and three months free service to anyone holding a Sirius Satellite Radio 400 ticket. Race fans who activate their service before race day on June 16 also will receive an authentic No. 7 Sirius Satellite Radio Dodge crew cap. ###