BMW Builds E-Commerce Initiative

JENA, Germany and MUNICH, Germany, June 12 Intershop Communications,, the established provider of e-commerce solutions for global enterprises, today announced that BMW has selected the Intershop Enfinity B2C Solution as the foundation for multiple e-commerce initiatives undertaken by BMW Group. The new initiatives will be modeled on BMW's successful "MINI Mart" (www.mini-shop.com). The global commerce initiatives enable BMW and its subsidiaries to streamline sales of accessories and merchandise to customers and improve service. Intershop and its partners, KPMG Consulting and Argonauts, are implementing this international and multilingual project.

BMW is leveraging the critically acclaimed Intershop Enfinity e-commerce platform to implement e-commerce projects for several different brands and divisions. In addition to the existing MINI Mart, rollouts are planned throughout the year for the BMW Lifestyle Shop, the C1 Shop and the Rider's Point. The MINI Mart supports English, German, French, Italian and Spanish customers.

By deploying BMW's different e-commerce initiatives on a single installation of Intershop Enfinity, BMW will be able to enhance customer service and support the cultural differences of its international customers. BMW also will be able to launch and maintain all regional initiatives simultaneously from a single platform, enabling them to minimize costs and maximize profits. Enfinity is an especially efficient solution because similar processes can be used in all of BMW's e-commerce initiatives and Enfinity facilitates the complete, seamless integration with BMW's global fulfillment partner, iForce Ltd.