Select Comfort and Winnebago Industries Partner for Better Sleep On the Road
MINNEAPOLIS--June 10, 2002--Select Comfort Corporation announced today that it has established a sales relationship with Winnebago Industries, a leading manufacturer of recreational vehicles.
Four 2003 lines from Winnebago Industries will offer a queen sized Sleep Number Bed by Select Comfort(TM) from the Vantage Point(TM) collection as standard equipment specifically designed for Winnebago Industries in their high-line models: Ultimate Freedom(R), Ultimate Advantage(R), Itasca(R) Sunflyer(R) and Itasca(R) Horizon(R). The Sleep Number(R) bed will also be an optional upgrade in the Winnebago(R) Chieftain(R) and Winnebago(R) Journey(R) DL models.
"Select Comfort is proud to join Winnebago Industries in making their top vehicles even more comfortable and luxurious by offering the revolutionary Sleep Number bed in the 2003 line." said Keith Spurgeon, senior vice president of sales for Select Comfort, "More than two million people enjoy the Sleep Number bed in their own homes, but through this new partnership, we can bring Winnebago Industries motor home owners better quality sleep while they are on the road."
Unlike traditional innerspring mattresses, the firmness of a Sleep Number bed can be adjusted at the touch of a button, allowing individuals to find their Sleep Number -- a number between zero and 100 that represents each person's ideal level of mattress comfort, firmness and support. Plus, each side of the Sleep Number bed adjusts independently, allowing two partners with different preferences to comfortably share the same bed.
"In addition to our coaches providing a more comfortable ride, our owners can now experience a more comfortable night's rest too," said Bill O'Leary, vice president of product development for Winnebago Industries. "The fact that the Sleep Number bed is exclusively available in Winnebago Industries coaches will further solidify our position as the number one manufacturer of motor homes."
About Winnebago Industries
Winnebago Industries, Inc. is the leading manufacturer of motor homes, self-contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. Based in Forest City, Iowa, the company builds quality products with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines.
Winnebago Industries was named the top selling motor home manufacturer for calendar 2001 according to Statistical Surveys, Inc., the recreation vehicle (RV) industry registration reporting firm in Grand Rapids, Michigan. Winnebago Industries sold more Class A and C motor homes combined than anyone else in the industry.
For more information, visit Winnebago Industries' web site at www.winnebagoind.com.
About Select Comfort
Founded in 1987, Select Comfort is a leader in sleep solutions technology, holding 27 U.S. issued or pending patents for its products. The company designs, manufactures and markets a line of adjustable-firmness mattresses, as well as foundations and sleep accessories.
Select Comfort's products are sold through its 321 retail stores located nationwide. The Sleep Number bed is also available in 20 leased departments in Bed Bath Beyond stores; through Select Comfort's national direct marketing operations at 1-800-535-BEDS; and on the Internet at www.selectcomfort.com.
