SparePartsSearch Takes Pay-Per-Click a Step Farther

ATLANTA, June 10 -- Someone had to introduce the next generation of pay-per-click search engines. And who better than e-commerce pioneer Jerry "The Seal Man" Whitlock? The founder of EPM, Inc., a privately held, profitable online seal and gasket business, has launched specialized pay-per-click SparePartsSearch.com (http://www.sparepartssearch.com).

So what made The Seal Man decide to take on the volatile search engine market? As usual, Whitlock noticed an unmet consumer need and decided to do something about it. "Other search engines and directories are very broad-based and seldom return the highly specific results most searchers are looking for," Whitlock explained. "My experience is in the replacement parts industry, which sorely needed a niche search engine." And so, true to form, Whitlock created just such a site.

Featuring a huge database of specialized spare parts Web sites ranging from fitness equipment to automotive parts, SparePartsSearch.com enables advertisers to purchase the top spot in their product categories for pennies per click. Unlike with many of the generalized pay-per-click sites, SparePartsSearch.com's proprietary search engine allows searchers to zero in on the specific items they need on the first try. The specialized nature of SparePartsSearch.com enables advertisers to reach a tightly targeted consumer audience for a fraction of what they would pay on the general search sites - and searchers don't have to wade through pages of non-relevant search results to find what they're looking for.

"I'm not sure why you don't see other niche-specific pay-for-position search sites out there," said Whitlock. "It's a no-brainer to any advertiser who's sick and tired of paying a dollar per click or more just to be seen by searchers. And it's a no-brainer to any consumer who has given up on finding the specialized products they want in the large search engines."

ABOUT THE SEAL MAN

A 30-year veteran of the seal and gasket business, Jerry "The Seal Man" Whitlock has become sought after for his Web marketing savvy. He founded and has operated the profitable EPM, Inc. Web site (http://www.epm.com) since 1995. Whitlock was the subject of a 1997 article in The Wall Street Journal and has been featured in two best-selling business books. He also operates FishOconee.com (http://www.fishoconee.com), a popular bass fishing site.