Audi Event Marketing Business Moves to MVP Communications

MADISON HEIGHTS, Mich., May 29 -- MVP Communications is pleased to announce that it has been awarded Audi of America's event marketing business. Audi transitioned the business and the account's core management staff from Visual Services, Inc., the marketing services division of VSI Holdings, Inc., due to their announced corporate closure.

As the agency-of-record for the event marketing business, MVP will work closely with Audi and its field representatives on strategy and implementation for its sponsorships throughout the United States and Canada. Audi's event marketing program focuses on the performing arts, lifestyle and sporting events. Some current sponsorships include the Los Angeles and San Diego Operas, Dallas and Atlanta Symphony Orchestras, Carnegie Hall, Aspen Skiing Company, Las Vegas Odyssey, Head of the Charles Regatta, JP Morgan Chase Open, with additional activities planned around the country.

MVP Communications, Inc. is a full service marketing communications firm headquartered north of Detroit. Leveraging strategic communications design and project management strengths, MVP has grown decisively over recent years. The company designs and produces meetings, broadcast programs, event marketing activities, product launches, and training programs for Audi, Volkswagen, and other Fortune 500 companies.

Audi of America is headquartered in Auburn Hills, Mich., and markets performance-oriented European luxury vehicles: the A4, A6, A8, TT and the allroad quattro. Audi has also driven technology with its quattro® all- wheel drive and its new multitronic(TM) continuously variable automatic transmission. In 2001, Audi broke its all-time U.S. sales record, selling a total of 83,283 vehicles through its 260 dealerships. For more information about additional Audi-related events and corporate news, visit www.audiusa.com .