Automotive Oil Change Association Selects Byrne Johnson for Public, Media Relations Efforts

    DALLAS--May 29, 2002--The Automotive Oil Change Association (AOCA), a non-profit trade organization representing the oil change industry, has engaged Byrne Johnson to handle public and media relations activities related to regulatory and environmental matters, auto industry issues, increasing public awareness of the fast lube industry and maintaining a favorable business environment for the industry as a whole.
    Based in Dallas, AOCA also serves as an education and information resource for oil change operators and consumers regarding the benefits of regular preventive maintenance in protecting their automotive investment. The association includes more than 1,200 members representing over 3,500 auto maintenance centers throughout the United States, Mexico and Canada. The association also counts among its membership lube centers in Europe, the Middle East, Australia, the Far East, Central and South America.
    "We are confident in Byrne Johnson's ability to drive home AOCA's message to the automotive maintenance industry, consumers and the industry's regulatory agencies," said AOCA Executive Director Steve Christie. "We expect to raise our profile significantly this year, and Byrne Johnson will be instrumental in that effort."
    Established in 1988, Byrne Johnson has represented an array of non-profit organizations, commercial real estate firms, healthcare entities and technology companies.
    With accounts throughout the nation, Byrne Johnson has been ranked by the Dallas Business Journal as one of Dallas' Top 25 Public Relations firms for the past seven years.