Multimedia Available: Toyota Launches `El Viaje de Tu Vida' - The Journey of Your Life - Promotion Targeting the Hispanic Market

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    Toyota Motor Sales (TMS) on May 28th announced the launch of their nationwide "El Viaje de Tu Vida" (The Journey of Your Life) promotional tour exclusively with Telemundo.
    The tour will reach Hispanic consumers directly in six of the top U.S. Hispanic markets to promote the new Toyota Matrix and Corolla 2003 models. As part of the tour, a series of TV live and taped spots hosted by hot telenovela stars Paola Rey ("La Baby Sister") and Manolo Cardona ("Por Que Diablos") will be broadcast on Telemundo during the first two weeks of June from New York, Chicago, Miami, Dallas, Las Vegas and Los Angeles.
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