VIA Names ABOVE ALL, Inc. Agency of Record

BIRMINGHAM, Mich., May 28 -- VIA Information Tools, Inc. announced it has selected ABOVE ALL, Inc. as its agency of record for all of its marketing communications needs.

ABOVE ALL was chosen because of its unique approach to integrated marketing communications - focusing on accountability, measurement and ROI. The company uses proven processes to right-size clients' marketing investment and to accurately measure, in real, quantifiable terms, the results of marketing communications campaigns. ABOVE ALL will provide professional integrated marketing services to VIA, from business strategy consulting to research and analysis to advertising and public relations.

VIA Information Tools, with headquarters in Rochester, Mich., has been providing flexible manufacturing execution solutions to the automotive industry on the shop floor since 1987. The company's product line includes Man-IT(TM), a Manufacturing Information Tool, which reduces manufacturing costs, including warranty/liability; increases quality; improves throughput; and enhances customer relationships by collecting production data as components are manufactured.

ABOVE ALL, Inc. specializes in developing integrated market strategies and brand communications. Headquartered in Birmingham, Mich., ABOVE ALL was founded in 1998 by strategy consultants and marketing communication professionals who have worked for some of the top Fortune 500 companies. By combining forecasting methodologies and integration tools to deliver actionable strategies, ABOVE ALL maximizes a company's competitiveness by optimizing marketing resource allocations, with everything measurable. Services include business strategies, branding, advertising, forecasting, graphic design, public relations, web development and much more.