IntelliChoice Will Generate Leads For PeopleFirst Loans

SAN DIEGO, May 22 -- PeopleFirst.com announces a new strategic partnership with PRIMEDIA's IntelliChoice Inc., one of the most respected online and offline automotive information providers in the United States. PRIMEDIA's IntelliChoice will now offer PeopleFirst.com as a preferred vendor for readers seeking online vehicle financing.

IntelliChoice is owned by PRIMEDIA publishing, the #1 special interest magazine publisher in the U.S. with more than 280 titles, and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's IntelliChoice currently powers the automobile pricing and research centers for Motortrend Online as well as other PRIMEDIA group sites.

"As one of the Internet's largest and most trusted resources for automotive information, IntelliChoice was particularly diligent in its investigation of online lending partners," said Gary Miller, PeopleFirst chief executive officer. "PeopleFirst's convenience, low rates and customer service record certainly differentiates us from others in our sector. We're looking forward to being a valuable resource for IntelliChoice visitors."

"IntelliChoice currently receives over 250,000 unique users each month," said Ron Dion, director of online strategy and business development. "We are very serious about our responsibility to provide the highest quality vehicle pricing and finance opportunities for our visitors. As we complete our Web site integration with PRIMEDIA sites, we are even more committed to forming value-added strategic partnerships. PeopleFirst.com was far and away the best choice for an online vehicle financing relationship. Its clear leadership in the online vehicle lending marketplace made the decision simple."

PRIMEDIA's IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through IntelliChoice's CarCenter Web site, www.intellichoice.com , consumers get the help they need to research, compare, configure and price vehicles. IntelliChoice's CarCenter Web site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and online buying services.