Power of Pride Hits the Track
WILKESBORO, N.C. - In an effort that began May 3 at the Pontiac Excitement 400 race in Richmond, Va., Lowe's Home Improvement Warehouse and Team Lowe's Racing are touring a giant thank you card to the U.S. military. Military supporters will be able to write their personal messages and signatures on the card at multiple sporting events and Lowe's stores throughout the spring.
There is a special kind of pride American military supporters feel for the men and women serving in the U.S. armed forces and many have never had the chance to personally express their gratitude. Now, thanks to this larger than life military tribute, thousands will finally get that chance.
"We want to give Americans an opportunity to express their personal gratitude to the men and women serving our country," said Bob Tillman, Lowe's chairman, president and CEO. "The Power of Pride is a way for all of us to salute these brave Americans and thank them for all they do."
Culminating the tour Memorial Day Weekend, Lowe's will display the fully assembled 140 by 48 foot Power of Pride themed card during the Coca-Cola 600 at the Lowe's Motor Speedway on May 26. Of special note, actor Owen Wilson, the Coca-Cola 600 grand marshal, will add the ceremonial final signature to the card before it's shipped to a military location to be determined.
Each person who signs the giant card will receive a commemorative Power of Pride marker and bumper sticker, and for racing fans, the Team Lowe's #48 Power of Pride show car will be on display.
Lowe's created the Power of Pride initiative as a way to pay tribute to the men and women serving in the armed forces and local police and fire departments. In the wake of Sept. 11, Lowe's, its employee owners and customers raised more than $6 million for relief organizations and U.S. military, police officers and firefighters who put their lives on the line to save others.