21st Century Insurance Expands To Motorcycle Insurance; Launches new coverage with motorcycle ride and rally for charity

    WOODLAND HILLS, Calif.--May 17, 2002--21st Century Insurance Company announced today the company will begin offering coverage for motorcycles, from the smallest scooter to the largest road bike.
    To announce the new motorcycle coverage, 21st Century Insurance sponsored a one-day motorcycle ride and rally, hosted by television star and personality Erik Estrada, to benefit local charities. Estrada is well known for his six-year run starring as a motorcycle-riding highway patrol officer in the highly successful television series "ChiP's".
    More than 50 avid riders from two Southern California-based motorcycle clubs, the Beach Ride Committee and the Harley Davidson Owners Group, participated in a rally and lunch reception held at 21st Century Insurance's corporate headquarters in Woodland Hills, California. On behalf of the Beach Ride Committee and the Harley Davidson Owners Group, 21st Century Insurance will donate funds to the Exceptional Children's Foundation, a non-profit organization formed to help developmentally disabled children, and the City of Hope, Pediatric Children's Ward. In addition, prizes for best motorcycle were awarded to participants, compliments of Easy Rider Magazine and Glendale Harley Davidson.
    Today's announcement marks 21st Century Insurance's entry into the California motorcycle insurance market. The company is currently the seventh-largest provider of personal auto insurance in California and insures more than one million automobiles in California, Arizona, Nevada, Oregon and Washington. According to the Motorcycle Industry Council, there are nearly 900,000 motorcycles owned in California.
    21st Century Insurance is one of the only direct-to-consumer insurance companies to offer "specialty" motorcycle coverage in California. Many insurance companies strictly limit motorcycle coverage and will only offer to customers with pre-existing auto policies. However, by offering "specialty" coverage, 21st Century Insurance will provide motorcycle insurance as a stand-alone policy to any existing or future customer. As an added incentive for customers, the company will offer a 15% multi-vehicle discount for customers who add motorcycles to their existing auto policies.
    "Expanding into the motorcycle insurance market is a good strategic fit for 21st Century Insurance," said Bruce Marlow, chief executive officer of 21st Century Insurance Company. "With more than 90% of motorcycle owners also owning another vehicle, this is an excellent opportunity for the company to further leverage our auto insurance base and retain customers who add motorcycles to their existing policies."
    "At 21st Century Insurance, we believe the customer should get more...more coverage, more service, more savings," added Marlow. "Launching into motorcycle insurance and expanding our auto insurance portfolio is just one more way the company is improving and expanding coverage and services for 21st Century customers."
    Founded in 1958, 21st Century Insurance is a pioneer of the direct-to-consumer marketing of personal automobile insurance, serving customers in California, Arizona, Nevada, Oregon and Washington. The company provides full service 24 hours a day, 365 days a year at 1-800-211-SAVE and its company web site, www.i21.com. 21st Century insures over 1.1 million vehicles in California, holds an A+ (Superior) financial rating from A.M. Best, the world's oldest independent insurance rating and information service, and an A+ from Standard and Poors.