Chrysler Group to Share Vehicle and New Engine Data with SEMA Members

Chrysler Group Plans to Have Tech-Sharing Program
In Place by 2002 SEMA Show

DETROIT (May 15, 2002) - Chrysler Group (Chrysler, Jeep®, and Dodge) of 
DaimlerChrysler will provide SEMA manufacturer members with technical 
data about its high volume vehicles and newest engines in a three-
dimensional CD Tech-sharing Program to launch this fall.
	
Chrysler Group Executive Vice President of Global Sales and Marketing Jim 
Schroer announced the technology-sharing program at DaimlerChrysler Day 
during the recent annual SEMA OEM Tech Talks in Detroit.

The program will enable SEMA manufacturing company members to develop 
accessories for the newest and most popular Chrysler Group vehicles, and 
assist the carmaker in delivering "the coolest vehicles on the road, with 
quality as their foundation, a Chrysler Group goal," according to 
Schroer.
	
"We, as manufacturers, can't provide all the products and accessories 
people want to personalize vehicles to meet their individual needs. We 
are engaging in this process to deliver on our promise to have SEMA 
member companies work with us to develop new accessories. Besides, we 
think we'll all have some fun doing it," Schroer said.
	
SEMA Executive Vice President Chris Kersting, in attendance at the sold-
out OEM Tech Talks, said, "It's exciting that our SEMA members will be 
able to help Chrysler Group achieve its goal of providing the customized 
vehicles that drivers want these days. The trend toward vehicle 
personalization - where car and truck owners add accessories and products 
to the vehicles which are delivered from the factory - is well-
established."

Schroer indicated the Chrysler Group Image Team, headed by Bob 
Longstreth, will continue to work closely with SEMA to have the program 
ready for delivery by the 2002 SEMA Show, which opens Tuesday, Nov. 5, in 
Las Vegas.

Chrysler Group (Chrysler, Jeep®, and Dodge) is the 2002 SEMA Show's 
Vehicle Manufacturer of the Year.

For the past several years, SEMA, the Specialty Equipment Market 
Association, has worked closely to develop a positive relationship with 
the vehicle manufacturers. SEMA's goal is to help its members provide 
products and accessories with high quality, reliability, and durability 
to meet both OEM and customer satisfaction. More and more, vehicle owners 
add products which suit their individual lifestyle to their cars and 
trucks.

SEMA represents the $26 billion specialty automotive industry. The trade 
association has more than 5,100 member companies. It is the authoritative 
source of research data, trends and market growth information for 
automakers and the specialty auto products industry. The industry 
provides appearance, performance, comfort, convenience and technology 
products for passenger cars, minivans, trucks, SUVs and recreational 
vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., 
Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or 
www.enjoythedrive.com.