The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

i2 Unites Demand with Supply to Help Maximize Value Chain Profitability and Customer Loyalty

    LAS VEGAS--May 14, 2002--

TaylorMade-adidas Golf is on Course to Realize Significant Value Using i2 Demand Chain Management

    i2 Technologies, Inc. , the leading provider of value chain management solutions, today introduced the i2 Demand Chain Management (i2 DCM(TM)) solution, the first software suite to unify the demand-driven, customer-facing process of traditional Customer Relationship Management (CRM) systems with back office operational and supply systems such as Enterprise Resource Planning and Supply Chain Management.
    "Demand chain management is the next frontier in value chain management, because it addresses the customer-facing business processes at the intersection of front office (classic CRM) and back office (ERP and SCM) systems," said Kent Allen, research director of E-Business for the Aberdeen Group. "i2 DCM provides a simple framework for making sense of the `CRM Jungle' - that is, commerce-centric, customer lifecycle management functionality such as order management, order promising, demand forecasting and pricing optimization. i2 is uniquely positioned as the leader in the DCM market based on a defendable value proposition and robust, proven solutions that have already delivered returns to a stable of Fortune 1000 customers."

    TaylorMade-adidas Golf Transforms Golfing Industry with i2 DCM

    For TaylorMade-adidas Golf, a premier global manufacturer of golf equipment, Maxfli golf balls, and adidas Golf footwear and apparel, customer demand is the core driver of its business. TaylorMade-adidas Golf intends to use i2 DCM to more efficiently manage value chain processes such as custom club manufacturing and fulfillment, order promising, mobile inventory replenishment, demand management and procurement collaboration.
    "Using i2 Demand Chain Management, TaylorMade-adidas Golf is transforming the way the golf industry serves its customers. The runaway success of our next-day custom club crafting and delivery service is far beyond the industry average of 5-to-14 day lead times and gives TaylorMade-adidas Golf a significant competitive advantage," said Mark Leposky, vice president of Global Operations, TaylorMade-adidas Golf. "In addition, the mobile replenishment order management project i2 is developing with us is intended to improve the productivity of our sales force and increase the loyalty of our customer base. All together, we believe we are on course to realize significant value creation over the next three years through the use of i2 value chain management solutions."
    Traditional CRM solutions have not been linked to ERP and SCM systems. This gap has meant that customer-facing, or demand chain, processes have been unable to address essential marketing, sales, fulfillment and service questions such as pricing, order promising, order fulfillment and order status queries from customers.
    i2 DCM is designed to extend traditional CRM and ERP systems by enabling companies to manage and shape customer demand based on supply, promise the "perfect order" and then deliver that order to the customer. i2 DCM connects collaborative demand management products with order management, order promising, intelligent selling and pricing optimization applications, unifying the demand chain processes and participants, aiming to ensure profitability and customer loyalty.

    i2 Unites Demand with Supply to Maximize Value Chain Profitability and Customer Loyalty

    "Today's leading companies know that profitability is enhanced by generating demand and revenue for products that they already have in supply," said i2 chairman and CEO Sanjiv Sidhu. "i2 DCM can synchronize companies' customer-facing processes with its multi-enterprise operations and the responsiveness of its supply chain. The solution further reinforces i2's commitment to helping our customers succeed in today's economic environment and enhances our partnership potential with complementary CRM providers."

    TaylorMade-adidas Golf featured at i2 PLANET Las Vegas

    TaylorMade-adidas Golf will discuss its use of i2 DCM at i2 PLANET Las Vegas May 14 and 15. i2 PLANET Las Vegas is a three-day international forum for thought leadership, designed to provide a continuous learning experience through a series of live events and collaborative online resources. Rob McClellan, global eMarketing manager, will present "Extending Supply Chain Value to Your Customers," in a breakout session on Tuesday, May 14. Mark Leposky, vice president of Global Operations at TaylorMade-adidas Golf, is one of several top business executives to address General Session of i2 PLANET on Wednesday, May 15.

    About i2

    i2 is the leading provider of value chain management solutions that offer businesses maximum return on investment in the shortest amount of time. i2's value chain management solutions help companies plan and execute all of the activities involved in managing supply and demand, while requiring minimum change in current business processes. These solutions span the entire scope of value chain interactions, including demand chain management, supply chain management and supplier relationship management. Established in 1988, i2 is the only software solutions provider that measures, audits and reports total value provided to its customers, with a mission to deliver $75 billion in value by 2005. Learn more at www.i2.com. i2 is a registered trademark of i2 Technologies, Inc. and its subsidiaries.

    i2 Cautionary Language

    This press release contains forward-looking statements regarding the customer's ability to implement the i2 solutions successfully, in a timely fashion, or to achieve expected benefits. These forward-looking statements involve risks and uncertainties, and actual results may be much different. For a discussion of factors identified by i2 that could cause actual results to differ materially from those forward-looking statements, please refer to i2's recent filings with the SEC, particularly the Form 10-K April 1, 2002 and 10-Q filed April 29, 2002. Additionally, i2 assumes no obligation to update the forward-looking statement contained in this news release.