Dealix and Consumer Guide Form Commerce and Marketing Alliance

    PALO ALTO, Calif.--May 13, 2002--Dealix Corporation, a leader in Internet automotive marketing, and Consumer Guide(R), one of the leading providers of consumer-oriented automotive and shopping information, today announced an extensive commerce and marketing strategic alliance.
    Consumer Guide will utilize Dealix as the exclusive new-car buying platform to give its broad base of online and offline auto-shoppers access to the resources they need to buy with confidence. Dealix, in turn, will distribute Consumer Guide's market-leading automotive content through its heavily trafficked Internet marketing channel.
    The alliance also marks the debut of the Dealix Lead Trading Platform(TM) (LTP). LTP creates an unparalleled consumer experience by seamlessly integrating the technology behind Dealix's time-tested new car buying service with Consumer Guide's award winning Personal Auto Advisor program.
    "This deal represents a perfect match," explained Dealix Chief Executive Jon Christensen. "Consumer Guide has world-class branded automotive content, and Dealix supplies the most efficient car buying system on the Internet. For car dealers, it will be easier to connect with car shoppers - a dream come true!"
    "We look forward to dramatic expansion of the Consumer Guide brand online," said Grant Whitmore, Consumer Guide General Manager. "Our relationship with Dealix will enable Consumer Guide to provide a new level of service and convenience to our print and online readers. For the first time, the best source of unbiased information about cars is partnered with the leading source for local price quotes. It's a big win for the auto-buying public."

    About Consumer Guide

    Consumer Guide has been the leading publisher of consumer automotive information since 1965. Exceptional products like the Consumer Guide Personal Auto Advisor(TM), Vehicle History Report(TM), and Auto Seller's Kit(TM) highlight our ongoing commitment to consumers. Consumer Guide publishes Car and Truck Test(R), Used Car and Truck(R), and Collectible Automobile(R). Consumer Guide is based in Lincolnwood, Illinois.

    About Dealix

    Dealix Commerce Services helps its clients use the Internet to promote and sell cars. Thousands of auto dealers, dealer groups, and automotive manufacturers nationwide utilize Dealix's services. Consumers utilize the Dealix New Car Buying System at various retail sites Web-wide. Dealix Corporation was founded in 1998 and is based in Palo Alto, California.