General Motors Corp. Will Call Its New Mid-Size Pickup Truck the Colorado

DETROIT AP reported that General Motors Corp. will call its new mid-size pickup truck the Colorado, the company announced Tuesday.

"We wanted a name that would fit within the Chevy Truck portfolio and stand out in the marketplace," Russ Clark, Chevrolet marketing director, mid-size truck, said in a statement.

Colorado production will begin at the GM Shreveport truck plant in Shreveport, La., in the fourth quarter of 2003, the company said.

It will be the fifth all-new Chevy Truck since the announcement of the Chevy Avalanche at the 1999 North American International Auto Show, GM said.