Incubus Awards Their Custom-Designed All-New 2002 Honda Civic Si to San Francisco Fan James Smith, Jr.

Asset Caption: San Francisco area resident James Smith, Jr., winner of Incubus' custom-designed 2002 Honda Civic Si, is congratulated by Incubus band members, and executives from American Honda and advertising agency Rubin Postaer and Associates.

(Pictured from left to right are: American Honda's national advertising manager Doug Hoffman, Incubus' Mike Einziger, winner Smith, Incubus' Kilmore and Dirk Lance, and Rubin Postaer Direct's Supervising Manager Vivian Rodriguez)

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Entertainment Editors & Music/Automotive Writers
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    VENICE, Calif.--(ENTERTAINMENT WIRE)--May 6, 2002--On Tuesday, April 15, just before taking the stage at San Francisco's Bill Graham Civic to headline that night's Civic Tour concert, the rock band Incubus awarded a brand new 2002 Honda Civic Si to James Smith, Jr. of Lathrop, CA.
    Through a contest on radio station Live 105 (KITS 105.3 FM), Smith was one of 54 Incubus fans who won the chance to randomly select a key and attempt to start the Incubus Civic Si, which was customized and autographed by band members Brandon Boyd, Mike Einziger, Jose Pasillas, Kilmore and Dirk Lance. Of the station contestants, Smith's was the only key to actually start the engine, making him the grand-prize winner of the unique 2002 Honda Civic Si, painted with a wild koi fish design inspired by the artwork on Incubus' latest CD, "Morning View." While only one lucky fan could drive away with the Incubus Civic Si, Civic Tour awarded each of the 54 contestants with tickets to that night's concert and the opportunity to meet the band during the contest.
    Nationally, all fans still have a chance to win an Incubus Civic Si by entering to win on www.civictour.com until August 31.
    The 2002 Civic Si giveaway is one of the highlights of Civic Tour, Honda's latest venture into the music arena and an integral part of the company's marketing efforts to create a lasting benefit to core consumers through music. Civic Tour is a unique promotion where music fans can catch Incubus and have a chance at winning all-new customized 2002 Honda Civic Si's designed and autographed by the band. Created and produced by marketingfactoryinc., Civic Tour, a Honda owned entertainment property, is bringing the new Civic Si closer to youthful, contemporary drivers, while offering music fans more from their favorite bands.
    Civic Tour kicked off on April 11 in Portland, Oregon, launching a 50+ city national excursion presenting Incubus, whose latest album, "Morning View," has already sold more than 1.4 million copies.
    Based in Venice, CA., marketingfactoryinc. is a full-service boutique entertainment marketing agency, specializing in merging music and popular lifestyle brands. Since incorporating in April of 1999, marketingfactoryinc. has enjoyed successful partnerships with national clients by developing and producing innovative entertainment marketing campaigns, connecting brands with bands. marketingfactoryinc. created and continues to produce Civic Tour for American Honda Motor Co., Inc., which debuted in 2001 with blink-182 and continued with Everclear.
    Also in 2001, marketingfactoryinc. developed promotional programs for Acura in support of the Acura Music Festival with Paul Simon, as well as mp3.com for Heineken. Recently, marketingfactoryinc. created and produced promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!, Sony PlayStation, Diamond Rio, Wherehouse Music, OP, EIDOS Interactive and Feld Entertainment.
    Honda is the world's preeminent engine-maker, and built more than 12 million engines globally in 2001 for its diverse line-up of automobiles, motorcycles, power products and ATVs. Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Using domestic and globally-sourced parts, Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda designs, manufactures and markets its products in North America and worldwide. Honda currently builds products in 11 manufacturing plants in North America, with three major R&D centers in the U.S.
    Rubin Postaer and Associates is an independent, full-service advertising agency with billings totaling $850 million. The agency represents: American Century Investments, American Honda Motor Co., Inc. (both Acura and Honda vehicles), Gardenburger(R), The Getty, Morningstar, Inc., UNICARE (Division of WellPoint) and VH1. In addition to its Santa Monica headquarters, RPA operates a full-service office in Chicago, along with six additional media-buying offices across the U.S.

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