CooperKatz Wins Carrier Corporation, Volvo Assignments

NEW YORK, May 6 -- Touring a high-tech concept car and celebrating the hundredth anniversary of a great invention are the basis of two new assignments for marketing/public relations firm CooperKatz & Company.

For Volvo Cars of North America, CooperKatz will execute a six-city media tour of the Volvo Safety Concept Car, a drivable vehicle packed with futuristic safety features.

For Carrier Corporation, CooperKatz will orchestrate a publicity, online and event-based campaign designed to herald the 100th anniversary of the invention of modern air conditioning by Willis H. Carrier.

"We're thrilled that these two important companies with distinctly different communications needs have selected CooperKatz as their public relations partner," said Andy Cooper, principal.

Added Ralph Katz, principal, "In each case, these new clients responded enthusiastically to our creative ideas, integrated services and proven ability to generate great results. We welcome them aboard."