Hyundai to Explore Power of E-Mail Dialogue

CAMBRIDGE, Mass., May 2 -- EchoMail, Inc., the established provider of E-Mail Relationship Management solutions, today announced they have teamed up with Hyundai Motor America to create a pilot program for beginning E-Mail dialogue with Hyundai customers.

Hyundai has been collecting E-Mail addresses of its prospects and customers via their web site and has been evaluating innovative marketing strategies and technologies to leverage these contacts through the E-Mail channel.

"We want to establish a dialogue with our customers," said James Fabin, Manager of Internet Marketing at Hyundai Motor America. "EchoMail offers products and services for both outbound marketing and the intelligent handling of inbound replies and responses. In addition, EchoMail promises to treat our customers with the respect and privacy they deserve."

As a company, EchoMail views E-Mail marketing as an oxymoron. E-Mail is a medium for conversation, not 'marketing'. Most marketers erroneously use E-Mail the same way they use print mail. E-Mail is different - within 2 to 4 hours, those customers that want to interact, will respond and expect a dialogue.

EchoMail's E-Mail Research Institute (EMRI) recently reported that less than 10 percent of E-Mail marketing campaigns executed by Fortune 1000 companies include the capability to handle the responses generated when recipients of those E-Mails reply.

"If you don't have the inbound capability to handle the conversation started from the outbound E-Mail, it's talking without listening - what customer wants that? We enjoy working with clients who get this and don't just want to blast out E-Mail. Hyundai's Internet Marketing team gets it," said V.A. Shiva, Chairman and CEO of EchoMail, Inc.

About Hyundai

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the U.S. by Hyundai Motor America and sold and serviced by more than 575 dealers nationwide.

About EchoMail

EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP environment. EchoMail recently earned the Customer Interaction Solutions® Product of the Year Award. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.